A business leader hopes to bring new flavors to Abbeville


ABBEVILLE, SC (AP) — The first rule of wine club: Talk about wine club.

The news circulates, which makes Kyle Fuller smile. The owner of Divine Wine & Craft launched a wine club last year to determine the level of interest from Abbeville residents.

The answer is satisfactory. Nearly 40 people attended the December event, he said. The crowd for the January event was smaller, a fact Fuller attributed to the colder winter weather.

One of the most popular wines so far is pinot grigio, he said. The company sells more than any other wine. Fuller said he doesn’t know why, but it’s an easy-drinking wine, neither super strong nor super sweet.

Another favorite is a Belles Eaux, a French pinot noir. It’s smooth, not too earthy. Fuller said it’s probably his best-selling red wine.

“I also like wine, but I’m still learning,” he says. “There’s a lot to learn about it.” It’s important to taste, learn what you like, and then move on.

Fuller launched the winery operation in August and localized it to his main business, Divine Your Space. At the time, he sold more white and rosé wines. One of the things Fuller says he learned is that tastes seem to be seasonal. He now sells more reds than whites.

“I think people associate red with a heavier or more warming effect. They’re usually served at room temperature,” Fuller said.

The wine club presents wines that the company does not usually stock. For a $50 subscription, people can pick up four bottles of wine. Fuller said people can register by the 22nd of each month and then visit Divine Your Space on the first Friday of the following month from 4-7 p.m. to pick up the month’s selections.

Free wine pours are available for members, who also receive a free reusable wine pickup bag.

The February event will be the fourth meeting. “We call it our ‘Friday Night Flight Night,'” he said.

Most wine club members are women, between the ages of 35 and 54, he said. Most people buy wine to drink, but some use wine in their recipes. It’s still a family event. Fuller said the December event featured a bonfire and S’mores were available for the kids. The events also featured music.

“I want people to give new wines a chance and try something different,” he said. “I personally enjoy little wine and beer stops, going to another city and finding something unusual.”

“I want people to feel like it’s a place where they can get something different from everything else within 15 to 20 miles,” Fuller said.

The core of the wine club grew out of Fuller’s work on wine walks sponsored by the Downtown Merchants Association. He said he received feedback on various wines at the events.

His plans include offering a beer garden for St. Patrick’s Day, he said, as well as possibly developing a beer subscription service.

Other businesses in the city center are participating in the effort. Fuller said he’s been talking to the owners of Our Daily Bread about offering food at events. Indigenous Underground offers wines with its meals. If people like wine, they can cross the street to buy a bottle.

Fuller is also talking to a local barbecue food truck vendor to offer meals at events beginning in March. He also talks to a melting wine salesman; he can offer them in the spring. “They are good; I tried them.

Fuller said he hopes to scale, such as providing cards to learn about customer tastes and developing memberships of varying lengths, and marketing the club as a gift option.

Divine Wine & Crafts also offers workshops where people can taste beer or wines while learning.

“I’m still learning,” he says. “I mostly want people to come and check it out.”


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