A history of tea mixed with Indian spices for well-being

0

Vahdam Tea Founder Shares His ‘Healthy Tea’ Journey and the Story of the Oscar Goodie Bag

Vahdam Tea Founder Shares His ‘Healthy Tea’ Journey and the Story of the Oscar Goodie Bag

This year, Vahdam tea boxes have found their place in the Oscars goodie bag. Founded in 2015 by Bala Sarda, 23, from Delhi, the brand offers a range of wellness teas featuring a variety of Indian spices.

Bala shares the journey of the Oscar Goodie Bag: “The Oscar Basket is an assortment of goodies curated by companies that embrace diversity, inclusion, health and philanthropy. Vahdam is India’s first wellness brand to make part of the coveted Oscars 2022 goodie bag It was a matter of honor to be in the bag with a host of exclusive brands from around the world Endorsements from Oprah Winfrey, Ellen Degeneres and Mariah Carey helped the brand to find its audience. Oprah is a tea connoisseur and a great Chai lover. Vahdam was the first Indian tea brand to make her list of favorite things. We also worked with Mariah Carey to launch a custom assortment of Vahdam India to mark the 25th anniversary of Carey’s 1994 holiday album. Merry Christmas and his record single “All I Want For Christmas Is You”. Besides the range of wellness teas, Vahdam also offers a wide range of tea accessories.

Bala pays homage to his father Madhav who introduced him to the tea trade. naming his brand Vahdam, an anadrom of his name.

Bala finds the local brand journey to be global, extremely fulfilling, even if the global journey from scratch has not been easy. He shares, “Building trust and credibility among consumers in established global markets, building deeper distribution, continuing to evolve as a brand is a difficult task and critical to success. We saw an opportunity to bring the ‘Best of India’ to the world via the internet, at a much lower cost, built distribution and a new-age brand. Today we have shipped to over 130 countries.

To avoid so-called homemade wellness tea Kadha, the Bala team worked to make it elegant, flavorful and filled with healthy spices. Since tea is considered an ‘old people’ drink and therefore not so trendy, Bala clarifies her vision: “Tea is one of the healthiest drinks. India produces 25% of the world’s tea production and some of the best teas. Besides, it also produces herbs, spices and superfoods like turmeric, moringa, ashwaganda, tulsi and glory. Turmeric is one of the trendiest and fastest growing superfoods. India produces 80% of the world’s turmeric production and yet no local brand was taking it to the global level. When I joined my family tea business, I realized that most tea sold in the world goes through multiple intermediaries before reaching consumers. At this point, the essential freshness and flavor of the tea is lost. It was also disturbing to see that although world famous brands continue to grow significantly every year, millions of farmers in India, who produce 25% of the world’s tea, are still plagued by problems such as low salaries, lack of education and an uncertain future. went further, I saw this problem extend to other products like spices and herbs too. It was then that I decided to launch Vahdam India.

With several players in the tea segment, what is the trick to stand out? “The tea market is crowded. That’s why from day one, we focused on consistently delivering an exceptionally high-quality product. We do this with direct sourcing (from plantations, farmers and cooperatives) within days of harvest, packed fresh from the garden at our state-of-the-art BRC (British Retail Consortium) certified factory in India and shipped direct to our distribution worldwide. By cutting out the middleman, we are also able to pass the monetary benefits on to the farmers who grow and maintain them with care and passion.

The Vahdam brand is also strong on wellness teas with herbs and spices; especially their line of turmeric teas. Was it a result of COVID-19? “The brand has been trying to be #VocalforLocal since we started 7 years ago. We launched our line of turmeric teas and superfoods long before the pandemic. We have always propagated that immunity is not something something that can be built overnight, it is a process that takes time. COVID has allowed everyone to rediscover and appreciate the wisdom of the Indian way of life – simple, natural, organic and holistic.

Share.

Comments are closed.