A new lifestyle brand that understands street fashion

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Fashion is a wordless way to communicate with the world around you. It is a language that reflects your personality. With the evolution of culture, preferences and style, fashion has also undergone a phenomenal change in the digital age. People like to convey a powerful message with the outfits and accessories they wear. This is where street fashion comes into play. Street fashion is raw but, at the same time, trendy. Knotwtr, a premium fashion brand, understands the true elements of street fashion. Worn by celebrities, professional athletes and social media influencers, Knotwtr has already been featured in renowned publications such as Forbes and GQ. Initially launched with a range of sleek and stylish high fashion sunglasses Volume 1, Knotwtr quickly expanded its collection to streetwear bags and other accessories in Volume 2. Knotwtr was founded by Obi Nwankwo, a young model, actor and African-American entrepreneur known for his refined sense of fashion. He is the face of advertisements for major brands like McDonald’s, Microsoft, Nike, Under Armour, Puma, Gucci, Bose, AT&T, Dicks Sporting Goods and Uber. Holder of a degree in finance, accounting and management from the prestigious Boston College, he stood out in athletics where he set school records 4 times and graduated as the most decorated 400-meter runner in the history of the Boston College. Obi is 6ft 3in tall with a smile and sharp features that instantly grab attention. The idea behind launching “Knotwtr” came as a reflection of his own life. This brand is not (Knot) what people think it is; it’s more than just a street fashion brand. It all started in 2020 when the pandemic hit the world and people were confined indoors. Obi decided to use the time by shaping his long-held dream of starting a fashion brand. He started drawing cool frame designs for sunglasses. Soon Obi realized he needed help turning his dream into reality and hired an artist to solidify his vision. Then he started working on the packaging he wanted to be exclusive. Obi has designed the most revolutionary and exceptional packaging of an eyewear product. After a year of working with multiple vendors and manufacturers, Obi was ready to launch Knotwtr Volume 1 in 2021.

Knotwtr’s sunglasses are unique for their elite design. All sunglasses include a deluxe package that includes an elegant bamboo eyewear case, spray and tissue to clean the lens. The sides of all sunglasses have unique engraved single line messages that reflect the personality of the wearer. To know

the sunglasses bear the date “7-7’1938” on the lenses. This is Obi’s grandfather’s date of birth. His grandfather unfortunately died just before the launch of the brand, so Obi dedicated the entirety of volumes 1 and 2 of Knotwtr to him.

Knotwtr gained traction in mainstream media by being featured in Chris Brown’s “Iffy” music video, where the Knotwtr Weekender duffel bag is featured. In addition to being featured on Facebook Watch TV show “Buy Black” produced by Will Smith and Jada Smith, Knotwtr captured the hearts of in-person consumers with activations for Art Basel Miami and Super Bowl weekend in Los Angeles.

Volume 3 of Knotwtr will be even bigger, taking the high-end streetwear brand into a new dimension. Obi will present a range of branded clothing, travel bags, as well as hats, silk scarves (Babooshka) and a new line of glasses. It is expected to hit the market by the end of 2022. With Volume 3, Obi plans to grow Knotwtr into a billion dollar global streetwear fashion brand. Going forward, Obi wants Knotwtr to have physical storefronts in every major city in America and even overseas. He also wants to see a dedicated Knotwtr shelf in every high-end fashion store around the world in the coming years.

Knotwtr x Forbes Africa promotional video:

Directed by: @itsobinwankwo

Styled by: @ Zaawadi

Photography: @sammyoguejiofor

Director of Photography/Editing: @ Vincebouss_

Special thanks to the Knotwtr team

– Iggy, Zaawadi, Modesta Boafo, Chimobi Nwankwo, Kostas Garcia, Alen Kajtezovic, Bildine, Zeke, Jon Song, Jahn Don, Mike Dearie.

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