Acne Studios Ads Reveal in New Handbag Campaign


New Yorkers aren’t falling for these cheeky new ads.

Swedish clothing brand Acne Studios’ new campaign for its Musubi handbags – which cost up to $1,600 – has even prompted some to commit vandalism to conceal the “disgusting” buttocks.

In advertisements plastered all over the city, the handbags are displayed on the bare buttocks of two models who are seen bent at the waist.

The campaign – which features male dancers as models and was shot by New York photographer Talia Chetrit – also shows two men kissing, one holding a handbag to cover the other’s exposed behind. Another model flaunts full frontal nudity with her knees bent and her legs apart, the handbag protecting her private parts.

The ads have residents wondering if they’re artistic or awful.

Some spoke with spray paint, disfiguring one in the East Village with the words “These ads are disgusting.” Others have taken to social media to express their outrage at Next Door app users calling them “disgusting” and “rude”.

Acne Studios presents its $1,600 Musubi handbags with two models sticking their asses.
JC Rice
Advertisement of disfigured bare asses for Acne Studios on East 2nd St. and Second Ave.  in the East Village.
Revealing Acne Studios advertisements are posed near the private school Nord Anglia International.
Helayne Seidman

But one commenter noted: ‘In our neighborhood my kid saw people shooting each other and smelly men on the street jerking off – this poster is just standard objectification – I can at least explain it.’

Some were particularly offended that the adverts were pasted on a building fence near the private Nord Anglia School, which serves ages 2 to 14 and is on East Second Street near Second Avenue.

“I find it extremely inappropriate to be put next to a school. Children don’t need to see this when they walk into a place where they are supposed to learn,” Nicole Karlin, 23, who passed the school on Friday.

A poster of Acne Studios on 21st Street near 11th Ave in the East Village.
Online users called the nude ads “disgusting” and “crass.”
JC Rice
Advertisement of disfigured bare asses for Acne Studios on East 2nd St. and Second Ave.  in the East Village.
Two advertisements on East 2nd Street and Second Avenue in the East Village were vandalized.
Helayne Seidman

Another local resident said: ‘I’ve walked past this a few times and it’s frustrating because it’s not something people need to watch as they pass by. Just put a poster on your bags or whatever you’re trying to do. It doesn’t have to be a whole.

Representatives for Acne Studios did not respond to requests for comment on the ads.

An East Village resident, a 30-year-old social worker, who only gave her name Michelle, said she was behind the effort.

“I love it, honestly. It’s something unique,” she said. “I’m sure there are things to say about it, but I think it’s honestly clever to draw attention like that. Whoever took the pictures knew what he was doing.


Comments are closed.