Riz Nwosu was inspired when he went to the unveiling of the Tesla Cybertruck in 2019. After taking some photos with the new Cybertruck and company CEO Elon Musk, Riz developed a backpack inspired by the futuristic pickup truck that he saw in Hawthorne, California in late 2019. By December 2021 he had a prototype and a website. Less than six months later, he discovered that Tesla had trademarked his product name.
Since December, Riz says he’s been developing the “CYBERBACKPACK,” an idea born from a product unveiled nearly two and a half years ago. “I started designing and building what would become the Cyberbackpack,” Riz said in a blog post he published shortly after Tesla trademarked the name. This all happened just six months ago, with the first prototypes arriving at his house in March 2022. Later that month, the product would launch on ProductHunt and Spotify, as Riz had received many customer requests. potentials.
Tesla scores fan’s idea for Cybertruck-inspired backpack
In March, Riz reached out to Tesla CEO Elon Musk on Twitter and other company figures, seeking to collaborate on the idea. He felt like the Cyberbackpack would be something he and the automaker could benefit from. The Cybertruck, with its massive appeal and loyal following, would likely do well in a “backpack” version, and that would be a dream come true for Riz, who bought his first Tesla in March 2016.
On April 5, Tesla trademarked the “CYBERBACKPACK” name, implying that the automaker had approached the fan to buy or collaborate on his idea. After all, Rice’s website, Cyberbackpack.com, wasn’t active when the initial reports came out earlier this week, which only fueled speculation that Tesla probably liked the idea. and decided to approach him about it. Riz was alarmed, however, because Tesla did not contact him about the bag, his idea, or the name of the product. They had instead trademarked the name of the backpack, which left Riz in a state of confusion.
I attended the unveiling of the Cybertruck where I met Elon Musk, someone I have admired and respected for many years.
Pop Quiz: How many Africans do you see in this photo? It certainly does not equal one. pic.twitter.com/MTLpB4lEUA
– Rice (@Rice) April 14, 2022
“I decided to temporarily close the site after receiving a bunch of orders and contacting Tesla,” Riz said. Teslarati in a report. “I thought it best to rework the site and get my maker properly configured, then relaunch.”
“Tesla never contacted me.”
Teslarati contacted several patent and trademark law firms, and the representatives essentially explained that Tesla may have filed the name to protect itself from any repercussions that may arise from the design of the product. A lawyer told us that this was a “strategic” and “defensive” strategy that Tesla could use to avoid a situation like Apple did with its AirPods. Apple had so many counterfeit AirPod models on the market that it ultimately had to do damage control on the counterfeits as some caught fire or exhibited other dangerous malfunctions. The problem is that Apple could prove that consumers immediately think of “Apple” when they see counterfeit AirPod designs. This is essentially dangerous for Apple, even though they did not create the AirPod knockoffs, because consumer sentiment associates this design with Apple, not a third-party company.
Tesla could technically argue the same, legal experts told us. People can see the design of the Cyberbackpack and immediately think Tesla designed it. If negativity were to stem from this design in any way, people would likely associate the backpack with Tesla and not a third-party company, which could damage the Tesla name.
Rice finally filed his own trademark application several days ago, with a “first use” date of December 2021, when he built the website and came up with the design. A staunch Tesla fan and supporter, Riz just wants to work with the company to help bring the idea to fruition. “My goal is to work with Tesla on a way to distribute the product. That’s why I initially reached out. However, if that doesn’t happen, I’d like to continue marketing and selling on my site. he told us.
– Rice (@Rice) April 16, 2022
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