Aldi’s opinion against Trader Joe in photos

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Trader Joe’s, which has over 500 locations, is owned by the same family that operates Aldi Nord.

Trader Joe’s.

Joe Raedle/Getty Images


Source: Trader Joe’s, Initiated

Aldi stores in the United States are operated by a separate company, Aldi Sud. “Trader Joe’s has no business or ownership relationship with Aldi Sud (including Aldi US),” the Trader Joe’s website states.

Trader Joe's


Shoshy Cement/Business Insider


Source: Trader Joe’s

When I walked into the store in Rochester, New York, the first thing I saw were all the flowers.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Trader Joe’s is known for its collection of discount flowers, like the $4 bouquet I bought. The offerings change with the seasons, with pumpkins and gourds in the fall and wreaths during the holidays.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Now that it’s spring, there are daffodils and other flower starters.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Inside the main store area, the space is mostly wide open. Displays and aisles don’t extend all the way to the ceiling, so it’s easy to see the whole store.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


The front part of the store doesn’t really have the typical grocery aisles, just big screens.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


The produce section is right in front of the flowers.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Most products are loose on multi-level shelves.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Despite the relatively small size of the produce section, there was a large selection of fruits and vegetables, including mangoes, pineapples, and five or six types of apples.

Trader Joe's cost mangoes


Mary Meisenzahl / Insider


Trader Joe’s bananas are particularly attractive compared to other grocery store prices, although the rest of the products are generally more expensive.

Bananas from Trader Joe's cost


Mary Meisenzahl / Insider


Source: Insider

A refrigerated section is behind the produce, where pre-cut berries and fruit were also available.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


The wall behind the produce section is filled with greens and prepackaged salads.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


The next part of the refrigerated section contains cheeses, dips and spreads.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Trader Joe’s is particularly popular with loyal customers for its unique cheeses, sold on their own or used in ravioli and other pastas.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Source: Initiated

The next aisles are filled with frozen food. The chain typically adds personal touches to locations, such as end caps showcasing employees’ favorite products.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


The aisles feature frozen starters, main courses and desserts, divided by type of cuisine.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


For example, the breakfast room offers frozen croissants, sausages and hash browns.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


Some foods were divided by region, such as frozen spanakopita and baklava.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


There are also easy-to-prepare appetizers and main dishes, like ribs, chicken nuggets, and just about anything you can think of.

Trader Joe's Tour of Rochester


Mary Meisenzahl / Insider


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