Amedeo Testoni is the origin of the most expensive men’s shoes in the world

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Everyone loves flamboyant extravaganza, so when famed Italian shoemaker Amedeo Testoni unveiled a pair of alligator skin men’s shoes worth US$38,000 (RM167,257) in 2010, she made the one of the newspapers. But, it turns out, making headlines was nothing new for this venerable Bologna-based fashion brand.

If you google “most expensive shoes”, you’ll likely see a match with Italian designer Antonio Vietri’s “Moon Star Shoes”, which were unveiled in 2019 in Dubai as part of MIDE (Made in Italy, Designed in Emirates) of this city. . Valued at US$19.9 million – the design includes a solid gold heel, 30 carats of diamonds and a piece of an Argentinian meteorite discovered in 1576 – this exaggerated example of fancy women’s footwear quickly entered the Guinness Book of World Records as the most expensive pair of shoes in the world.

But what about the most expensive pair of men’s shoes? Well, if you look beyond Jason Arasheben’s custom-designed $2 million all-diamond pair of Tom Ford shoes and some limited-edition hand-autographed Nike sneakers, that honor has been bestowed. to Amedeo Testoni for their US$38,000. alligator skin, Moro buckle shoes.

The infamous US$38,000 alligator skin, Moro monk bridle shoe.

The unique design uses Norwegian – Norwegian construction – techniques that increase durability and provide additional water resistance. The stitching incorporates bespoke linen twine, while the shoe’s lining is made from soft goat leather and a diamond-encrusted gold buckle adorns each finished piece. A second exclusive process, called “Piuma Rapid”, is also used, which requires nearly 200 manual operations, resulting in ultra-light shoes able to protect the wearer from hot, cold and humid weather.

Of course, all of A’s shoes. Testoni aren’t as expensive, but all are made with a level of craftsmanship that sets the brand apart as one of the most sought-after artisan shoe companies in the world.

This story of exceptional craftsmanship began in 1929 when 24-year-old Amedeo Testoni, having already learned the secret techniques of the great master shoemakers, opened his own workshop in Bologna, Italy. It was also during this time that the distinctive spiral – which adorns many of A. Testoni – makes its first appearance.

During these early formative years, the focus was always on men’s footwear, and during the 1930s innovations such as contrasting colors and intriguing shades transformed the formal Oxford and loafers of the brand into lively Jazz Age sartorial statements. In the 1950s, things got even crazier with a collection of eye-catching ankle boots featuring dramatic buckles, raised heels and oversized tongues (a collection that is lovingly curated in the company archives).

This same decade saw the introduction of exotic leathers into the collections, with a range of skins including crocodile, ostrich, python, lizard and shark. The transformation of these leathers into shoes required extremely specialized skills, which are still used by the craftsmen of A. Testoni to date.

Oxfords and loafers in lively Jazz Age sartorial statements (Image: testoni.com)

The company’s first collection of women’s shoes debuted in 1964, and the following year the brand was worn by screen goddess Sophia Loren. The product base eventually grew to include leather accessories – bags and belts – while the growing legion of celebrity admirers soon included Gianni Versace and Luciano Pavarotti.

Gianni Versace’s choice of loafers (Image: testoni.com)

In 2006 Amedeo Testoni patented his aforementioned Piuma Rapid technique, and the same year the Testoni Turtle Bag made an appearance in the hit movie. The devil wears Pradacreating such demand for this limited edition designer item that it was eventually released worldwide.

In 2009, to celebrate the 70th anniversary of The Wizard of OzWarner Bros. invited the brand to create a modern reinterpretation of Dorothy’s famous ruby ​​slippers, in crocodile skin and featuring a satin bow with a Swarovski crystal-paved heart, rounded toes and elegant conical heels.

Oxford Pisa in brushed leather (Men) 640 €

The following year saw the unveiling of “the most expensive pair of shoes in the world”, elevating A. Testoni to superstar status, which may explain why just eight years later the brand was acquired by Sitoy International. Ltd, a Hong Kong-based shoe manufacturer. handbags and travel goods. But even with its new owners, the brand continues to carry on the legacy of producing finely crafted Italian shoes.

Interestingly, recent research revealed that the US$38,000 shoes are not currently on sale on the brand’s official website, but you can pick up a pair of Asolo men’s buckle shoes in smooth leather for €900 (RM4,169), a pair of distressed leather Pompei loafers for €765 (RM3,454). RM) or even a pair of Pisa Oxfords, in brushed leather, for the modest sum of €640 (RM 2,965) among many others.

www.testoni.com

This story first appeared on Prestige Thailand

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