Return to Nature. Anya Hindmarch.
The “Return to Nature” line is available for pre-order from Monday, with a wider rollout slated for October 22 at The Village, Anya Hindmarch’s five-store retail concept in London and MatchesFashion.
The process of developing a fully biodegradable leather bag took more than two years of research, development and disintegration testing, said Anya Hindmarch, eponymous founder and CEO of the brand. It started by reframing how she had interacted with sustainability in previous projects, such as her “I’m a Plastic Bag” tote bags made from recycled plastic bottles and windshields. She was also inspired in part by the work of model and sustainable fashion advocate Arizona Muse, whose charity Dirt for Regenerating Soils and Biodynamic Agriculture will receive £ 10 (around $ 14) for every product sold from the collection.
“[I thought,] Where are we going wrong with all the projects we’ve done on plastic and trying to keep things from going to the landfill and keeping them flowing? Hindmarch told BoF. “Why do we make things that don’t break down naturally? “
The project was based on working with a fully traceable chain of suppliers, including Swedish cattle farms, a tannery in Germany and leather goods manufacturers in Andalucia, Spain. The leather is processed without heavy metals, chromium and aldehyde widely used in leather goods, and finished with liquid silk, which Hindmarch says his brand is one of the first to adopt. The bag is materialless, unlined and sewn with cotton which also biodegrades, she said. It’s also hand-coated with a natural oil-based wax, which owners will need to reapply to maintain durability.
“We want this [bag] last forever and it should last forever if you take care of it, ”she said. [but] if you wanted to actively compost it i would rather you sell it on ebay or give it to someone else.
Anya Hindmarch to Open Five-Store ‘Village’ in London as Part of New Retail Strategy
The unusual retail concept will bring the brand’s playful spirit to life through a mix of product spaces, pop-up activities and a café.