Aussie mum earns $150,000 in ten minutes for her Bon Maxie business after restocking a popular item

0

A Brisbane mum has won $150,000 in just ten minutes after relaunching a popular product.

Clare Spelta, founder of Bon Maxie, which specializes in homewares and organizational accessories, said she was “blown away” when her hugely popular Sidekick shoulder bag sold out in just one day after its re-release.

“I still get goosebumps when I read reviews from our customers saying they’re completely obsessed with our bag designs, and put away their Louis Vuitton bag,” she told FEMAIL. .

Clare Spelta (pictured), founder of Bon Maxie, which specializes in homewares and organizational accessories, said she was ‘blown away’ when her wildly popular Sidekick shoulder bag fetched $150,000 in just ten minutes after its re-release .

Bon Maxie’s Sidekick bags are a ‘customer favourite’ and are smartly designed to fit all of life’s essentials with sales hitting $150,000 just ten minutes after its restock dropped.

It was a welcome success for Ms Spelta and her family after a tumultuous 2020.

Ms Spelta was struggling to keep up with demand for the bags after launching the design in August 2019, then production halted the following year due to the pandemic.

She said shipping was slowed down and then eventually canceled, but demand for Bon Maxie’s bags and household items had not waned and it took nine months before production was back up and running. .

“It was incredibly scary as my husband had quit his job the previous year to work full time for Bon Maxie, and the threat of no income meant we might have to reconsider the business,” said Mrs Spelta.

“With enough sales and customer testimonials under our belt, and continued correspondence with our customers on social media, the waiting list for the Sidekick bag has grown over these months, and with the promise of a huge restock, our customers have really stuck with us.”

“We just restocked the Sidekick shoulder bag and are about to sell it again – we can’t keep the product in stock!” Mrs. Spelta said.

Bon Maxie's Sidekick bags are a 'customer favourite' and cleverly designed to easily fit all of life's essentials and sold out 24 hours after their restock drops.

Bon Maxie’s Sidekick bags are a ‘customer favourite’ and cleverly designed to easily fit all of life’s essentials and sold out 24 hours after their restock drops.

Ms Spelta launched Bon Maxie, which initially found success in her earring organizers, in September 2015 and has since raised more than $5 million through clever Instagram advertising.

The business-savvy mum quit her marketing job after seven years to care for her ailing son and launched Bon Maxie, which has since sold over 50,000 earring holders and is on track to earn 2 $.5 million by the end of the fiscal year.

It was an unexpected hit for the Brisbane mum who said she was ‘not making it’ less than six months after starting her business, born out of frustration at misplacing pairs of earrings .

The now 34-year-old had juggled being a full-time mother to a sick baby, running a small business and working her marketing job from home.

The entrepreneur and mum-of-one quit her job to care for her ailing son and run her successful business Bon Maxie, which has sold over 50,000 earring holders and grossed over $5 million dollars since its debut in 2015.

In February 2016, Ms Spelta quit her job to focus on her son as Bon Maxie was still thriving in the background thanks to his ingenious earrings storage solution that had taken Instagram by storm.

The entrepreneur and mum-of-one quit her job to care for her ailing son and run her successful business Bon Maxie, which has sold over 50,000 earring holders and grossed over $5 million dollars since its debut in 2015.

Ms Spelta juggled running a small business, worked her marketing job from home and was a full-time mother to her son, Max, now 6, who has a rare genetic condition.

Ms Spelta juggled running a small business, worked her marketing job from home and was a full-time mother to her son, Max, now 6, who has a rare genetic condition.

Just two months after starting the business, her toddler son, Max, now six, had a seizure.

“I was in the shower and Max was on the bedroom floor where I could see him,” she said.

“Suddenly I saw his head fall to the ground and when I rushed towards him, he was purple.”

Ms Spelta and her nine-year-old husband Joe spent months in hospital with Max before doctors discovered he had a rare condition that can cause seizures, developmental disabilities and limited mobility.

Ms Spelta and her nine-year-old husband Joe spent months in hospital with Max before doctors discovered he had a rare condition that can cause seizures, developmental disabilities and limited mobility.

Ms Spelta and her nine-year-old husband Joe spent months in hospital with Max before doctors discovered he had a rare condition known as the SCN2A gene mutation which can cause seizures , developmental disabilities and limited mobility.

During a long hospital stay with Max over Christmas time in 2015, she had put Bon Maxie on the back burner, but business wasn’t slowing down.

Bon Maxie received her first bulk order of over $1,000 which the mother said “brought her to tears”.

During a long hospital stay with Max over Christmas time in 2015, she had put Bon Maxie on the back burner, but business wasn't slowing down.

During a long hospital stay with Max over Christmas time in 2015, she had put Bon Maxie on the back burner, but business wasn’t slowing down.

In February 2016, Ms Spelta quit her job to focus on her son while Bon Maxie was still thriving in the background thanks to his ingenious solution to storing earrings that had taken Instagram by storm.

She came up with the idea while on maternity leave while rushing through a jewelry cubby trying to find a matching pair while rushing out the door and figured there had to be a better way.

“I started googling and the only things available were this chicken wire stuff made by some guy in his shed who didn’t understand women and jewelry and pretty things,” she said.

Ms. Spelta spent years 'obsessing' over how to create the perfect earring organizer and came up with a metal design that's as practical as it is stylish.

Ms. Spelta spent years ‘obsessing’ over how to create the perfect earring organizer and came up with a metal design that’s as practical as it is stylish.

Ms. Spelta couldn’t keep up with the demand for the first wooden earring holders she dreamed up, as they each required 234 hand-drilled holes.

She then spent years ‘obsessing’ over how to create the perfect earring holder and came up with a new metal design that was even more elegant, useful and popular than the original.

As the business grew, Ms Spelta’s husband also quit his job as a dietitian so the couple could “come together and be a strong unit” in their parenting and business pursuits.

Max is still the couple’s number one goal.

As the business grew, Mrs Spelta's husband also quit his job as a dietitian to join Bon Maxie full-time, but Max remains the couple's number one focus.

As the business grew, Mrs Spelta’s husband also quit his job as a dietitian to join Bon Maxie full-time, but Max remains the couple’s number one focus.

Ms Spelta said that although his development is lagging behind other people with his type of genetic condition, he is doing well, walking against all odds and has been seizure-free for three years.

With her hubby on board, the inspiring mom was able to expand Bon Maxie’s range of organization products to bags, wallets, key rings and more.

Ms Spelta said her main mission was for Bon Maxie to solve “those daily annoyances that we all have”.

“The advantage of being a small business is that you can talk directly to your customers,” she said.

“I ask ‘what’s bothering you and I can try to solve it for you’.”

To see Bon Maxie’s Earring Holders, Sidekick Bag, and full line of organization products, head to their website here.

Share.

Comments are closed.