Best bKash bag brand award for three consecutive years

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TBS Report

30 December 2021, 19:25

Last modification: December 30, 2021, 7:25 PM

bKash remains the best brand in the country for the 3rd year in a row thanks to a consumer survey conducted by the Bangladesh Brand Forum.

The Bangladesh Brand Forum (BBF), in partnership with NielsenIQ and in association with The Daily Star, hosted the 13th “Best Brand Award 2021” on Wednesday (December 29) at a hotel in the city.

BBF has honored the most beloved brands that have gained the trust and acceptability of customers through difficult and demanding initiatives.

After the success of 2019 and 2020, bKash retains its position as the best brand among the 102 best brands in 35 categories. At the same time, bKash has been selected for the 5th time in a row as the “most loved brand” in the Mobile Financial Services category, a press release said.

BGMEA President Faruque Hassan and newly elected BASIS President Russell T Ahmed presented the “Best Brand Award-2021” to Executive Vice President and Brand Manager at bKash Ashraf Bari.

the financial director Moinuddin Mohammed Rahgir; director of human resources Mohammed Ferdous Yusuf; commercial director Ali Ahmed; and communications director Mahfuz Sadique, represented bKash on stage, the statement added.

This recognition reflects that bKash has ensured freedom and empowerment in the daily transactions of millions of people in just a decade and has fostered financial inclusion as a whole.

The survey was conducted by Nielsen’s world-class “Winning BrandsTM” survey method. This time, 8,000 consumers across the country took part in the survey.

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