Big Gear Show announces dates and location for 2022

0

“],” filter “: {” nextExceptions “:” img, blockquote, div “,” nextContainsExceptions “:” img, blockquote “}}”>

The second edition of the Big Gear Show (BGS) returns to Deer Valley Resort on August 2-3, 2022.

The first iteration of the show in 2021 was a three-day event. BGS organizers told Outside Business Journal that after many requests from attendees to condense the show, it will only last two days this summer with longer hours, to get more done in less time.

Read more: In case you missed it, here’s what happened on Days 1, 2 and 3 of BGS 2021

“We were really focused on the retailer experience, and a lot of our improved value proposition is based on that feedback,” said Kenji Haroutunian, director of BGS Outdoor Show.

Haroutunian also said the show is generating a lot more interest for the brand than it was around the same time last year. “We didn’t expect so many brands to apply so soon,” he said. “But we will still control just as hard.”

The Big Gear Show remains focused on curation

BGS plans to remain a well-organized show, but Haroutunian noted that the goal was always 500 retailers and 250 brands by 2022, nearly double the footfall of last year.

BGS reported that in its post-show survey, “98% of retailers said they would likely return in 2022, and 100% of participating brands said the value was better than other national trade shows in the clothing industry. outdoors”.

As for the location, organizers were concerned that construction of the site would prevent BGS from returning to Deer Valley, but they were able to strike a deal that would ensure a viable and potentially expanded experience for attendees in 2022.

“The honest truth is, we didn’t think we would be able to secure it again,” Haroutunian said.

Another big change for 2022 concerns the BGS demo experience. Organizers say the bike and paddle industries have experience with the demonstration, but for products like tents, sleeping bags and hiking shoes, the opportunity has not been so good. Haroutunian said the show “will need to organize the demonstration experience more actively.”

Share.

Comments are closed.