This week on Coffee Design we are featuring Edison Coffee packaging. Edison Coffee is a specialty coffee and roaster in Flower Mound, Texas, but a stone’s throw from Dallas. The packaging is pleasing to the eye – soft colors, beautiful illustrations and playful language balance sophistication and comfort. We spoke with Coffee and Wholesale Manager Lino Anunciacion to find out more.
Tell us about Edison Coffee and the Flower Mound/North Texas community.
Our wonderful team of baristas, bakers, kitchen staff and roasters come together every day to serve our community. As a company, we pursue thoughtful relationships, prioritize ethical sourcing, and provide a meaningful place for the community to come together. Our mission is to grow with coffee, ideas and people. Our cafe is located right between the DFW metroplex and Denton, TX which is home to several universities. Our community is a mix of students, families, young professionals and artists. We care about taking care of each other, being creative and having as much fun as possible. As a coffee roaster, we are associated with approximately 40 cafes/restaurants and coffee carts across the United States. Rather than expanding our own franchise, we’ve found so much joy in walking alongside others as they pursue their entrepreneurial cafe dreams. Our small footprint allows us to work closely with our wholesale partners to create meaningful relationships and provide intentional resources for their needs.
When did the current packaging design start?
Our new retail bag design launched on January 9, 2022, the culmination of a 7 month process.
Who designed the packaging?
Our bags were designed by Ryan Jarrell, one of our local regulars! He’s incredibly talented, he’s been so much fun to work with, and we’re very proud of the work he’s done. His methods are diligent, intentional and creative. You can see more of his work here.
Tell us about the look and maybe the inspiration behind it.
We were challenged to find the balance between how our business grew while maintaining who we were and how we started. Our previous design used softer colors and object abstractions. We have evolved to a more realistic, modern and refined look, while capturing the fun, joy and beauty of our work. We’re serious about people and coffee, but we want it all to be fun. Coffee growers and farms have been our biggest source of inspiration, which is why our bags focus less on items you might find in a cafe or behind a bar, and instead showcase the environment and the producer. Our bags feature a coffee plant (what brings us together), the sun (what gives us life) and the overlapping hills of coffee plantations (the home our growers cultivate daily). Our design balances the organic texture and colors of our industry with a hard edge style that hints at modern innovation.
The front of our bags feature a spectrum of flavors from “FUN!” to ‘BALANCED’ to ‘OLD SCHOOL’. This ladder is a testament to our mission to expand our communities’ knowledge of coffee while maintaining accessibility for coffee drinkers new and old. These levels are deliberately horizontal, to avoid displaying a hierarchy in the different profile preferences. This simplifies the decision-making process for our community and allows people to choose the bag that best matches their style! The goal is to invite everyone to learn more about what we do without needing prior coffee knowledge.
The back of our bags briefly speaks of the hard work of our growers and our commitment to ethical and sustainable sourcing; it also includes a QR code to learn more about the producer of each coffee and the region it comes from. These bags are the culmination of staff, community, and industry feedback, and we’re excited to share it with everyone!
What materials are used for packaging?
Our bags are made from a flexible, fully recyclable material called low-density polyethylene (LDPE)! Unlike rigid packaging materials (hard plastics, cardboard boxes, etc.), this results in reduced material usage, increased shelf life, reduced fuel consumption in transport and better resistance to damage, all this minimizing the environmental impact and the production of waste. It’s not the perfect solution to the challenges we face, but we’re excited to take a step in the right direction with our footprint.
What coffees are you excited about here in 2022?
We have a Costa Rican anaerobic natural coffee produced by Diego Robelo called “Aquiares” that we are so excited for. We get grape, jasmine and red wine flavors. We can’t say too much about these coffees just yet, but we have some amazing Colombian coffees from Rodgrigo Sanchez, whose work in experimental processes is second to none.
Where is your coffee available?
You can get a bag (or bags) from our online store at Edison Coffee.
We also have weekly, monthly, and quarterly subscriptions available, and free shipping on $25 orders!
How to have a perfect day at Flower Mound?
With 234 sunny days a year, every Sunday you can find our staff and community enjoying a great day outdoors. Parker Square, where our cafe is located, is also home to a weekly farmer’s market, car show, and 59 miles of trails that start right behind our cafe! We recommend grabbing your favorite coffee, checking out some of the local vendors, and cycling the scenic trails. Then you can grab a bite to eat at Mio Nonno and listen to live local music nearby. If you have the means to travel, we recommend trying some of our favorite Dallas-area stores, like Wayward Coffee and Native Coffee Co., or visiting Propagation Coffee Co. in Denton, TX.
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