Cup Match launch for new brand Isabella Artuso – The Royal Gazette


Created: Jul 22, 2022 8:00 AM

Isabella Artuso founder Danielle Paynter represents her team wearing her ornate headband (Photograph provided)

A new brand of accessories has been launched with a collection of Cup Match “head crowns” that show the team spirit of the wearer.

Isabella Artuso’s first capsule collection of maximalist crowns, also known as “Bella Bands”, was created and inspired by the colors of Cup Match and offers an option for a locally made accessory for the celebrations.

Founder and designer, Bermuda-born fashionista Danielle Paynter has spent the past two years inspiring residents to buy local products and attracting businesses to local stores through her online platform, The NAB App (@thenabapp ).

Through this platform, she has created engaging content showcasing a variety of locally available products, ranging from fashion to furniture.

A group of local models and Ms Paynter’s family members applaud the launch of Isabella Artuso (photo provided)

By helping consumers find the items they need, while helping retailers position their products, Ms Paynter said she discovered a market for her love and passion for accessories.

The new brand is named after her daughter and will offer maximalist accessories for the chic and the extraordinary, starting with the “Bella Band”.

Cup Match inspired bow headbands are one of a kind, hand sewn and handmade.

Ms Paynter, a graduate of the Ignite Bermuda entrepreneurial accelerator, said: “I’ve always loved accessories and on-trend jewelry as a way to elevate even the simplest outfits and feel ‘dressed up’.

“A lot of women have this item they wear that makes them feel confident and put together. For me, it’s an embellished headband.

“With Cup Match being an iconic event in Bermuda, where women strive to dress up and represent their team, launching Isabella Artuso with a capsule collection of Cup Match-themed headbands was the perfect way to showcasing the brand and helping women elevate their looks for the holidays.”

Mother-daughter duo, Patricia Paynter and Danielle Paynter, launched Isabella Artuso with a Cup Match collection to help you elevate your style during the holidays (Photograph provided)

Ms. Paynter and her like-minded entrepreneur mother, Patricia Paynter, spent many hours creating prototypes, testing fabrics, experimenting with embellishments, learning sewing techniques and gathering feedback.

She said: “It was an incredible bonding experience and joy to work with my mother on this brand, which was created for my daughter.

“Three generations of women are involved in bringing this to life: my mom does a lot of the sewing, I focus on marketing and branding, and Isabella had fun helping out with content creation, and of course, to be the namesake of the brand.”

Hanging with friends with Isabella Artuso headbands (Photograph provided)

Although the brand was launched with a strong focus on the Bermuda market, Ms Paynter said the aim was to reach beyond local borders to connect with international consumers who are looking for unique brands with stories and backgrounds with which they can connect.

The brand expects to expand over time to include other accessories such as earrings, belts and handbags, with a maximalist twist and local flair.

Local models wearing the Isabella Artuso Cup Match collection (Photograph provided)

Ms Paynter said: “As a woman-owned family business inspired by the local culture and landscape of Bermuda, we have an incredible opportunity to create a unique line of accessories that connect our island to the world across the fashion.

“I am already encouraged by the response received so far at the Bella Bands and look forward to seeing how the brand continues to evolve.”

Isabella Artuso Cup Match headbands can be purchased online or in store at Cassine at 25 Reid Street in Hamilton.

A limited number have been created for Cup Match, however, new styles are expected to be available for the Fall and Christmas holidays.

On Instagram: @isabella_artuso

Selfie ready this Cup Match in Isabella Artuso Cup Match headbands (Photograph provided)

Cup match headbands stacked high — choose your team (photograph provided)


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