Dress for Success will host the Power of the Purse fundraiser virtually this year

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PRESS RELEASE
DRESS FOR SUCCESS ORILLIA AND BARRIE
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Dress for Success Orillia and Barrie, a local women’s nonprofit, is hosting its popular annual Power of the Purse fundraiser virtually on Saturday, January 29, 2022.

6th Annual Power of the Purse features Layne “The Auctionista”, hosts Dale and Charlie from Kool FM, and musical performances by local singer-songwriter SAMMY, who was recently honored as Top Emerging Artist at the Orillia Regional Arts and Heritage Awards.

Guests will have the chance to bid on designer and one-of-a-kind handbags, as well as one-of-a-kind experiences and prizes, all from the comfort of their own homes. Many of the over 80 online auction items have been generously donated by independent businesses; and from handbags at Sephora to a gift certificate for sporting goods, there really is something for everyone. During the live event, there will be five live auction items to bid on, including exciting experiences and a beautiful, limited-edition Strathberry bag.

Proceeds from the Power of the Purse fundraiser will go towards running the three Dress for Success Orillia and Barrie programs that provide a network of support for women entering or re-entering the workforce. The organization’s goal is to help local women thrive in work and life. As they said, “Our vision is a world where women do not live in poverty; are treated with dignity and respect; and strengthen their families and shape their communities.

Registration for the event can only be done online at www.dfspowerofthepurse.com. Limited VIP tickets are available, with many benefits offered by local businesses. The VIP experience for two includes a bottle of red wine (can be replaced with white) from PICNIC in Orillia, an artisan charcuterie board made by Innisfil artisan RM83 Designs, and delicious charcuterie for two from Eclectic Cafe by Melanie Robinson Catering. Plus, VIP ticket holders get a $31 tax receipt and will be entered to win a beautiful designer handbag.

The Silent Auction and the Live Auction open this weekend, Saturday January 15th. During the live event on January 29, it is strongly recommended that guests have two devices to participate: a phone/tablet/laptop to bid on auction items on the website, and an additional screen to follow the auction. live event via a Zoom link.

Dress for Success Orillia and Barrie hope to reach their fundraising goal of $40,000, to help them continue to support their customers through their Professional Clothing Assistance, Breakfast Club and Professional Women’s Group programs. The organization will also launch a new mentorship program in 2022.

Pre-event day

  • The silent auction begins January 15 at 8 a.m. and ends January 29 at 8:15 p.m.
  • Premium live auction viewing opens January 15, with bidding not taking place until January 29

Event day

  • Pre-show: 6:45 p.m.
  • Main virtual event: 7-8 p.m.

For more information, please visit www.dfspowerofthepurse.com or contact kim@dfsorilliabarrie.org.

To keep up with Dress for Success Orillia and Barrie news and Power of the Purse updates, visit their website and follow them on Facebook, Twitter and Instagram.

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