Rise and shine with the undeniably Dunkin’-inspired limited-edition makeup collaboration, including “The Dunkin’ Dozen” eyeshadow palettes, “Donut Forget Putty Primer”, “Glazed for Days” lip glosses and more . Available exclusively at elfcosmetics.com and Ulta Beauty.
Wake up and get your makeup done this spring when two of the most energizing brands hit the streets on March 31 to launch the limited-edition elf x Dunkin’ makeup collection. This collaboration brings together two of the most creative disruptors in their respective industries to launch an elfing sweet collection, available exclusively at elfcosmetics.com, Ulta Beauty stores and ulta.com.
“elf and Dunkin’ have a shared mission to delight our communities, inspire excitement, and help you be your best elf(s),” said Kory Marchisotto, Chief Marketing Officer, elf Beauty. “This collab is all about your morning essentials. There’s no better way to start your day than going on a Dunkin’ run wearing your favorite elf makeup.
“We have long admired the genuine connection the elves have forged with their community and believe it reflects the connection we have with our Dunkin’ fans,” said Peter Callaro, Vice President of Integrated Marketing Communications at Dunkin’. . “We’re thrilled to partner with elf to bring Dunkin enthusiasts an exciting new way to fuel their daily ‘get-up-and-go’ routine.
The limited-edition wake-up and makeup collection is seriously hot with a range of shades, shapes, textures and scents inspired by donuts and coffee. It’s a collection that lets you create makeup looks that mix all the rules. Are you going to create a strong and bold or light and soft look? Whatever your tastes, here’s what’s on the elf x Dunkin’ menu:
- Dunkin’s dozen, $16. Eyes are wide open with these 12 perfectly pigmented eyeshadow shades in creamy, blendable textures inspired by your favorite Dunkin’ donuts: Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.
- Donut Forget Putty Primer, $12. For every makeup look, start with our icy primer. With a smooth texture, a sweet donut scent, and a soft, glowing finish, it’s the makeup formula of your donut lover’s dreams.
- Coffee lip scrub, $6. Next level coffee lover? Meet your match. This gentle, exfoliating sugar scrub will leave lips smooth and conditioned with a delicious Dunkin’ Coffee scent.
- Glazed for Days Lip Gloss Set, $12. Get your frosting to go with our clear and shiny duo of Dunkin’s signature colors – this set smells as good as it looks with delicious donut flavor.
- Frosted Strawberry with Sprinkles Face Sponge, $9. Sweeten up your beauty bag with our donut-inspired sponge for flawless blending. Soft, absorbent and easy to use, your morning makeup starts here.
- The Classic Dunkin’ Stack Safe, $75. Get them all while they’re hot! Serving you the complete 5-piece collection – PLUS a limited-edition elf x Dunkin’ reusable tumbler and straw-inspired brush set. Get it at elfcosmetics.com and we’ll fill your mug with a $5 Dunkin’ promo code.
All eyes on Mikayla Nogueira, the Official Elf x Dunkin’ Ambassador
This TikTok superstar, makeup artist, beauty enthusiast and former associate of Ulta Beauty from Massachusetts is a self-proclaimed elf and Dunkin’ Superfan. When she’s not ordering her favorite Dunkin’ drink – whole milk iced coffee, vanilla shot, caramel swirl and sugar – she creates attention-grabbing makeup creations that celebrate color, artistry and style. ‘individuality. “When I heard about the Elf x Dunkin collaboration, I almost lost it,” says Mikayla. “These are two of my favorite brands of all time and I couldn’t be more excited to have the chance to tell the world about this makeup collaboration!”
Mikayla will be hosting a TikTok live shopping event on her TikTok channel (here) on April 5 at 2:00 PM PST / 5:00 PM EST. Here, she’ll guide viewers through an Elf x Dunkin’ makeup look in all her delight while giving live commentary – all Elf x Dunkin’ products will be purchasable in addition to some of her other Elf favorites!
Get a sweet surprise at the elf x Dunkin’ pop-up – Peek Inside!
To celebrate the collection, elf and Dunkin will bring to life a donut-shaped pop-up experience encouraging NYC to wake up and get their makeup done on April 5. Located in the West Village at 414 West 14th Street, early risers will be surprised and delighted by the oversized storefront where they can browse the entire elf x Dunkin’ collection and walk away with some morning essentials. The pop-up store will be open from 8:00 a.m. to 12:00 p.m. EST, or while supplies last.
Get it while it’s hot at Ulta Beauty stores
The sweetest trifecta – elf x Dunkin’ x Ulta Beauty – is coming to Ulta Beauty and ulta.com stores on April 3 when elf x Dunkin’ brings a bright, bold and fun treat inside the store. From the moment you walk in, you’ll want it all in these iconic Dunkin’ donut boxes that will have you running on elf x Dunkin’. By joining elf’s Beauty Squad, the elves’ loyalty program, you can be the first to shop the limited-edition collection on March 31, while everyone else can grab the goodies on April 3 on Ulta Beauty and ulta.com. The first thing you’ll want to do is watch Mikayla wake up and get her makeup done in this collaboration that’s straight out of her dreams! Check out this moment + more elf x Dunkin’ moments on Instagram, Facebook, Twitter and TikTok, and Dunkin’s social networks: Instagram, Facebook, Twitter and Tik Tok.