EM on Holiday Emma Mulholland on style, designers and fashion trends


Do you have a favorite designer?
Franco Moschino for Moschino in the 80s and 90s. Now I like Marni, Prada and Miu Miu.

What is your favorite perfume ?
AYU Smoking Rose Perfume Oil.

Can you remember a favorite outfit from your childhood?
Growing up on the south coast of NSW it was anything from Roxy, Billabong, Bad Girl Club. I loved wearing matching boardshort and bikini sets.

And your worst fashion mistake?
Wearing a tie and headbands during my teenage years. I’d love to say it was a cool Annie Hall reference but it was more due to Avril Lavigne. It was quite tragic.

What was your first fashion moment?
I had an interest in choosing my clothes from an early age, putting together outfits and arranging them on my bed.

Is there a current trend that you love?
I like to see pieces from the early 2000s come back, all the butterflies and the prints, it’s very nostalgic. I’ve also noticed a lot of people are wearing vintage again, mixing it up with designer, which is great because it’s durable.

What shoes do you wear the most?
Marni and MNZ sandals. Also, Dr. Martens and Tod’s loafers.

What’s at the top of your wish list?
I would love a Cartier Panthère watch from the 90s. It’s a classic piece; Madonna and Gwyneth wore one at the time.

“I would love a Cartier Panthère watch from the 90s. It’s a classic piece; Madonna and Gwyneth wore one at the time.

Is there anything you would never wear?
No. It used to be Crocs, but I recently bought a pair. Trends always surprise you, like low-rise jeans, something you thought you’d never touch again but are back.

Who is your favorite fashion icon?
Chloe Sevigny and Fran Fine [played by Fran Drescher] from The nanny.


What do you wear on a typical workday?
I like to feel good; we are all a little too dressed to go home after the confinements. I like to wear a nice dress with a T-shirt underneath or a skirt and a top.

What’s your favorite casual Sunday look?
Cycling shorts and a t-shirt. I keep it casual; most of the day is spent catching up with people and walking the dog.

The EM on Holiday denim range is available from March 10.

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