Frito-Lay Summer Snack Index shows consumers are looking for this snack connection


While the snack aisle is full of tasty options, the Frito-Lay Summer Snack Index revealed that consumers are massively searching for this snack connection. Although there seems to be a new flavor alongside the classic options, the reality is that there is a real reason why one bag is chosen over another, and it might surprise shoppers.

According to the 2022 Frito-Lay Summer Snack Index, “90% of consumers who snack daily care about — and care deeply about — the companies whose snacks they eat.” While this sentiment may surprise shoppers as food prices continue to rise, the reality is that the connection between businesses and consumers is not necessarily new.

Over the years, buyers seek to support brands that match their beliefs. From eco-friendly offerings to social initiatives, connection is as important as taste. Beyond celebrity endorsements or the latest trend, it’s this social purpose that will make them grab one bag over another.

Frito-Lay has found that products that invest in local communities, sustainable food products and naturally sourced ingredients are key decision factors. Even if there are other influences, these topics come into play.

With respect to Frito-Lay and its brands, these elements have been highlighted recently. For example, Doritos brought back his Doritos Solid Black Campaign which highlights the actors of social change. While this collaboration with Stranger Things might have been music to some people’s ears, the impact of the Doritos Solid Black campaign has a much longer reach.

Is this connection to snacks the only aspect driving Frito-Lay summer snack purchases?

The Frito-Lay Summer Snack Index found that innovative flavors influence purchasing decisions. While shoppers may feel comfortable with familiar brands, new offerings spark interest in experiencing that new taste.

Mike Del Pozzo, Chief Customer Officer, Frito-Lay North America, said, “During the summer, people explore new activities, new places, and enjoy new flavors of snacks as they attend more gatherings. outside. While flavor continues to influence consumer buying behaviors, we know that a company’s behavior matters and that’s why I’m proud of Frito-Lay’s. commitment to sustainability and community impact.

Frito-Lay has successfully blended favorite flavors with innovative offerings. For example, the Ruffles Spicy Dill Pickle mixes the hot trend with the pickle trend. It’s the best of the best of both worlds.

Plus, this particular flavor builds on an ever-popular snack option, the combo flavor. The salty pickle with the heat of the spices gives snackers the duality they crave. Food lovers often can’t resist a tasty combo.

While the Frito-Lay Summer Snack Index has a big food snack bowl, the excessive results are clear. Snack brands need to connect with consumers to ensure brand loyalty. While this new flavor may entice shoppers to grab the bag, it’s even more important for that snack lover to grab the bag again and again.


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