Hannaford Helps expands to the floral department.

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SCARBOROUGH – “Say it with flowers” has an even deeper meaning these days, thanks to Hannaford Supermarkets. Bloomin’ 4 Good, an initiative launched by the supermarket chain in its five states last August, has already raised more than $60,000 for nonprofits in the area. Bloomin’ 4 Good raises money for local organizations alongside reusable bag program
Bloomin’ 4 Good allows shoppers to treat themselves, gift a friend or loved one a colorful bouquet of flowers while giving back to the community. Proceeds from every Bloomin’ 4 Good bouquet, purchased from Hannaford, benefits a non-profit organization in Maine, Massachusetts, New Hampshire, New York and Vermont.
The success of the Hannaford Helps reusable bag program, which has raised over $1.6 million for nonprofits, inspired the implementation of Bloomin’ 4 Good.
“It is very gratifying to see how much Hannaford shoppers have chosen to give back to their communities through these programs,” said Sherri Stevens, community relations manager for Hannaford Supermarkets. “The reusable bag program has been a huge success and Bloomin’ 4 Good is following suit. It’s been a great addition to our stores and I’m excited to see what we’re able to accomplish in its first year.
With every bouquet and bag purchased, $1 is donated to hunger relief organizations or community organizations. Shoppers can direct the Reusable Bag Program donation to a local nonprofit of their choice within seven days of purchase. If no recipient is named, the donation is automatically directed to a nonprofit organization selected by store management for the month. In the case of the Bloomin’ 4 Good program, funds are donated that month to the local nonprofit organization selected by store management.
Since 2014, the Hannaford Helps reusable bag program has benefited more than 5,300 nonprofit community organizations and provided 7.2 million meals to hunger relief agencies. Meanwhile, 60,000 bouquets have been sold through the Bloomin’ 4 Good program benefiting 1,000 nonprofits and providing more than 100,000 meals to hunger relief organizations.
Organizers of 501(c)(3) or 501(c)(19) certified nonprofit organizations can apply to participate in either program by visiting https://hannaford.bags4mycause.com/ submit-a-non-profit/ .
Hannaford was the first grocer to partner with PS It Matters, an organization based in Portsmouth, New Hampshire, to create the Reusable Bag campaign. It has since been successfully rolled out to over 2,000 outlets across the country.
For more information on the Hannaford Helps Reusable Bag and Bloomin’ 4 Good programs, visit https://hannaford.bags4mycause.com/.

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