HARIBO® Creates National Gummy Bear Day to Celebrate Goldbears® 100th Anniversary


America’s #1 Gummi Brand Founds National Gummy Bear Day on April 27 with the National Day calendar, launches a limited edition of the Watermelon Goldbears variety

ROSEMONT, Ill., April 26, 2022 /PRNewswire/ — HARIBO®, the American number 1 gummy brand, celebrates 100 years of its iconic golden bear® gummy bears by creating an official annual holiday, National gummi bear day, the April 27. In partnership with the National Day Calendarthe holiday will be celebrated every year to commemorate fun, joy and playfulness gummy bears have brought life to millions of people over the past 100 years.

“We are thrilled to establish National Gummy Bear Day on April 27 on the occasion of 100 years of the HARIBO Golden Bearsand anniversary,” said Jeff SchoenfieldDirector of Marketing, HARIBO of America, Inc. “Over the past century, the Goldbears have brought happy moments to fans around the world, and we want to celebrate this milestone by inviting everyone to smile with us and remember of what it is like to feel like a child in a candy store.This feeling is a universal language that unites us all.

NEW! Limited Edition Unique Watermelon Flavor Goldbears

This party is just one of the many ways HARIBO celebrates Goldbears 100th anniversary. Goldbears fans have been asking for bags containing just their favorite flavors, and this year HARIBO is giving that gift away to the kids and adults who love them so much. HARIBO recently launched single-flavored varieties in Pineapple (clear) and Blue-Raspberry (blue), and will now release a new limited-edition single-flavored variety in Watermelon (light pink) for a limited time. Goldbears’ original mix is ​​also very festive this year, with new Blue-Raspberry Birthday Party Hats, in new Party Hat Mix bags.

HARIBO competition for myrtle beach & Instagram “Chew Games”

The party doesn’t stop with new flavors and varieties from Goldbears. This year, HARIBO is also hosting a one-year giveaway to send four lucky Goldbears fans on a one-week vacation to Myrtle Beach, SC Grand prize winners will be awarded a seven-day trip to one of the most popular beaches in the United States. Fans can enter the contest now via QR-Code screens in-store or by visiting www.100yearsofgoldbears.com. Fans can also join the party by following @haribousa on Instagram and become a player of the sweetest game on the internet, Chewy Games! Every post is an invitation to play along and tag your friends to join us as we celebrate 100 years of Golden Bears.and birthday.

For more information about HARIBO of America, you can follow on Facebook and instagram or visit www.haribo.com/en-us.


HARIBO is the world’s leading manufacturer of gummy products, most famous for our classic Goldbears. Globally, the company employs nearly 7,000 associates and operates 16 manufacturing sites in 10 countries. A family business with a century-old heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and delivering moments of childlike happiness through our products. Founded in 1920, HARIBO is the acronym that includes the name of our founder and the city in which the company was born (Bonn, Germany): HANs RIegel BOnn. We pride ourselves on making playful erasers that are meant to be shared so our inner child can always experience joy through sweet treats. HARIBO’s global headquarters are located in Grafschaft, Germany and its US headquarters operates from Rosemont, Ill. For more information, visit www.haribo.com.

Contact: Lauren Triffler
Director & Corporate Communications Manager
[email protected]



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