Herbivore Spreads Plant-Based Peace and Love in Portland, Oregon


Kindness is contagious. Peace begins with a smile. Leave no traces. These mantras are not just great words of wisdom for living; they’re also at the heart of Portland-based, plant-powered Herbivore. An all-vegan operation that has long been a cornerstone of the city’s Vegan Mini Mall, Herbivore is a warm and welcoming place in Portland, Oregon that makes plant-based living colorful, welcoming, accessible and fun. Owned and operated by Michelle Schwegmann and partner Josh Hooten, Herbivore’s roots date back to 2002 when the new vegan duo wanted to proclaim their veganism to the world, wearing their hearts on the sleeves of soft, punny t-shirts.

In 2007, the small but mighty Herbivore opened as a brick-and-mortar store at 1211 Stark Street, alongside a slew of other herbal businesses; and, 15 years later, Herbivore has expanded to include not only bespoke t-shirt designs, mugs and greeting cards, but also plant-based groceries, shoes, accessories , household items and much more. In the midst of this year’s milestone anniversary, Herbivore packs up and moves across town to Cargo Emporium at 81 SE Yamhill, where they will join a fierce women-owned business group in Portland, Oregon. And while Schwegmann is sad to leave her friends on Stark Street, she’s hopeful and optimistic about the future, not just for Herbivore, but for the planet as well.

Many thanks to Michelle Schwegmann for sharing the inspiring story of the small but mighty Herbivore in Portland, Oregon. Learn more about Herbivore on its website, Facebook and Instagram pages.

Of course, Herbivore isn’t the only Portland-based company spreading peace and love in Oregon; Kulfi shares happiness with every colorful popsicle! And if you have another Oregon-based company you’d like to see featured, please name it and tell us what makes it so special! And be sure to follow Only In Oregon on Facebook and Instagram to learn more about this region of Beaver State’s most incredible places, attractions and events.

Address: The Herbivore Clothing Company, 1211 SE Stark St, Portland, OR 97214, USA


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