Golf streetwear is taking off, with traction from non-golf media and mainstream fashion brands catapulting the style into an almost traditional style. As this golf and fashion space grows, so do the spaces to find them. These previously digital-only brands are increasingly offering physical places for their fans to visit. They are also more than normal retail stores; golf-focused stores in urban areas not directly connected to a golf course, will turn them into golfer’s paradises to converge and merge to. These emerging golf brands are among the first to move from digital to retail, but certainly won’t be the last.
Metalwood La Brea store
Metalwood Studio infused the eclectic logos and eye-catching slogans inspired by the 1990s streetwear vibe with classic silhouettes and more traditional golf accessories. Their products are either sleek and understated with dark colors with a single embroidered “Metalwood” branding or have huge logos glued directly to the front; there’s no in-between, and that’s unapologetically by design. The brand puts as much effort into creating on-course polo shirts as they do their casual tees, and the diversity of their products helps make them appealing to both established golfers and streetwear enthusiasts who might not interested in golf. While the brand has a strong digital presence, playing a big part in the interconnected world of golf fashion on social media, the opening of a store in a high fashion California neighborhood will attract people who would never have seen the brand.
RELATED: Inspired by vintage college golf bags and apparel, the Jones X Metalwood collection is an ode to student athletes
Malbon Golf SOHO
Malbon has been leading the pack when it comes to fusing streetwear with golf fashion since launching in 2017. They release fantastic streetwear as often as they do polished course wear, and all feature their high quality materials and the Buckets logo – an expressive little golf ball with eyes and a mouth, modeled to resemble a variety of characters from Tiger Woods to The Grateful Dead. While they previously had a physical location in Los Angeles, California, which has since closed, the brand recently opened a permanent flagship store in New York’s SOHO district. The store, like many others, is designed to be more than a retail space, a place where golfers can congregate, compare games, and look good while doing it. Malbon is focused on growing the community and investing in sports, so putting a store in a fashion-focused neighborhood surrounded by sportswear giants like Nike and popular fashion brands like Aritiza will help bring non-golfers to see what it’s all about. As Stephen Malbon, co-founder of the brand alongside his wife Erica, said, “We want to expand our presence into physical experiences and retail. New York City is a global hub and is so rich in culture and diversity that it seems like a natural next location for us as a brand. Malbon’s unique vibe, which combines a hustler mentality with a laid-back lifestyle, the epitome of hard work, is perfect for New Yorkers.
RELATED: Malbon Golf will launch the second NFT ‘Buckets Club’ collection this week
Popup Hypergolf SOHO
One of the most recognizable names in this golf space, Hypegolf is more of an enabler to spotlight notable brands and for the golf community to have a place to connect. They started, like most, on Instagram as an offshoot of pop culture and lifestyle brand Hypebeast, which covers sneakers, fashion, cars, watches, movies and anything else that can be inscribed. in today’s “culture”. Hypegolf is all about bringing that culture to golf, and vice versa, and does so with collaborations, featured posts, tournaments, and most recently, a pop-up store in SOHO, New York. Featuring pieces from Puttwell, J.Lindenberg and many more, as well as some of their own, the Hypebeast Clubhouse was a pop-up that ran from May to June of this year as an evolved pro shop focused on the fashion. Every piece of clothing and equipment has been designed to show the new direction that golf is taking. Anyone could come in to browse the products and hit the simulator, and SOHO’s location meant that many fashion-oriented people, who weren’t necessarily golfers, could stumble upon this place and immerse themselves in this booming world of golf. Hypegolf also hosted weekly parties and networking events with brands like Oakley and Tag Heuer, which also drew many recognizable people to the store. Hypegolf continues to be the most accessible avenue into this side of golf, taking the familiarity of mainstream popular culture and fusing it with golf to make the sport familiar and inviting.
RELATED: The Hypegolf pop-up showed why the brand is trying to modernize golf
Popup of the Bogey Boys in Seattle
In 2018, rapper Macklemore, on a whim, played a game of golf that changed his life. Not only did he realize he loved the game, he fell in love with it. He was inspired to create the Bogey Boys clothing line, which focuses on creating modern versions of seemingly dated golf equipment. They take those classic golf designs, like pinstripe polo shirts with huge collars and plaid vests, and revitalize them with modern materials. They do this as much as they venture out and go non-traditional, like cheetah prints and plastered cardigan designs. They definitely make sure their clothes stand out and are unmistakably their own, which is important for an emerging business. They now have the opportunity to do this on a new scale with the opening of their pop-up store in Seattle. The brand had a rotating product showcase, so there was always something new for loyal customers, as well as events meant to bring established and new golfers together like concerts and putting contests. While it was only open for a limited time, closing its doors in March, another has already opened, ensuring the Seattle area won’t be left without a collection of on-trend golf equipment. He left such a lasting impression on the area that Five Iron golf put one of his simulators a few blocks away and Macklemore will be one of the owners of this new facility.
RELATED: Hip-hop entertainer Macklemore’s obsession with golf led him to do something crazy
Quiet Golf Pro Shop
Quiet Golf Club isn’t as established a brand as Malbon or Metalwood, but they’re just as invested in the movement, as evidenced by their growing popularity. Although they don’t currently have a full inventory of products, what they have available is high quality and unique to the brand, with designs ranging from funny to whimsical, and accessories that will make your bag stand out. like a bandana or a Realtree print. While they don’t have a large following, they already have a physical presence in California, which will be key in helping this brand build traction. With designs like the anatomy of a golf ball and different types of grass, the company’s innate love for the game is showcased on all of its products. And with their modern design, many of their clothes would look equally at home in any streetwear store, so a physical location will help draw people in right next to the product alone. There they will be able to see all the inspiration of golf and why this sport is enough to inspire a trendy business like this.
As golf apparel evolves into a whole new design, based on streetwear and high fashion, so does the idea of a golf boutique. These new golf stores are a game changer for professional shops and retail spaces, transforming the idea of a store into more of an experience. Beyond just trying to move the product, as products begin to sell, it allows these brands to focus on other aspects of golf and their mission. Doing this in a physical space allows people to experience the brand up close and personal, seeing more than an image of a product and the price. Being able to converge with others who love golf, fashion and everything in between is the best and fastest way to ensure the growth of the game and its growing fashion scene.