By RON WILSON
Kansas State University
Let’s go to the Super Bowl, that is to say the Super Bowl of disc golf.
It’s the Professional Disc Golf Association World Championships in Ogden, Utah. Many of the top contenders use drives from a notable Kansas company.
Jeremy Rusco is the founder and CEO of Dynamic Discs, the company that supplies discs to many of the sport’s top competitors. Jeremy was a Great Bend native who came to Emporia State to play football, track and study business. Jeremy also discovered the sport of disc golf.
Disc golf is played like traditional golf in that the object is to hit the target in as few tries as possible, except the player uses a round plastic disc instead of a ball and the target is a metal pan mounted on a pole. , with dangling chains to break the disc’s momentum as it hits the target.
Of course, the player does not use a club, but throws the disc at the target like a Frisbee.
However, the player needs different discs just like a golfer needs different clubs. In other words, the discs are designed differently for drives, putts, etc. A competitive disc golfer may have 15 or more discs with a bag to carry them.
Rusco discovered the sport as a student at Emporia State. He thought it was a lot of fun and thought he could buy more records and sell the extras to others. He bought records, put on cool designs and dyed them, and sold them on eBay. As interest grew, he started his own business. After asking his girlfriend (now wife) Wendy what to name the company, he settled on the name Dynamic Discs.
“I didn’t expect it to be anything more than a college hobby, but after graduating in 2006, it was obvious there was something special about the disc golf community” , Rusco said.
He moved to Emporia and continued to develop the record design and sales business. The eBay store became a website and then a retail operation. Rusco has worked continuously to design new and improved products.
As interest in the discs grew, Rusco decided to produce Dynamic Discs clothing as well. He hand pressed designs onto shirts, hats and towels.
Disc golf was becoming an important sport. Rusco befriended a touring pro named Eric McCabe who agreed to wear DD gear and become the first sponsored player for Dynamic Discs. In 2010, McCabe used Dynamic Discs gear to win the world championship and gained brand exposure. Then the company started sponsoring tournaments.
Until 2012, the company put dye and custom stamps on other manufacturers’ records. The next step was to design his own record. After discussions with several manufacturers, Rusco found a company in Sweden called Latitude 64.
“Our partnership with Latitude 64 which started in December 2012 is nothing short of amazing,” said Rusco.
Together, Dynamic Discs and Latitude 64 have created and produced four different models of cast discs, named Trespass, Escape, Fugitive and Judge. These are the cornerstones of their record line, which has grown to include around 30 records.
As the business continued to grow, Dynamic Distribution was founded in 2013. Today it operates out of a 20,000 square foot warehouse located southwest of Emporia.
“Our mission is to grow the sport we all love,” Rusco said. As the sport has grown, many communities have installed disc golf courses across the country. This certainly includes Kansas, which offers classes in rural and urban communities, literally across the state, and ranging from Hiawatha to Hugoton and Baxter Springs to St. Francis, a population of 1,329 people. Now it’s rural.
For more information, visit www.dynamicdiscs.com.
It’s time to leave the Super Bowl of disc golf where Dynamic Discs products feature prominently. We congratulate Jeremy Rusco of Dynamic Discs for making a difference with entrepreneurship and innovation.
But it’s only halftime. Where is the disc golf capital of the world? We will learn that next week.