From the ongoing Kimye drama to the new additions of Julia Fox and Pete Davidson to the mix, it’s certainly hard to continue with news from Kim Kardashian. One notable new announcement, however, is that the fashion mogul is now the face of luxury Spanish fashion house Balenciaga (aka Kanye West’s favorite brand).
Balenciaga’s Instagram account posted a photo of Kardashian posing on a couch while dressed in a head-to-toe monochromatic outfit flaunting their designs. Fans immediately headed to the comments section on February 1 to prove that this team seems timely and the tea is hot!
It is important to note that Kardashian has historically always loved the Balenciaga ensemble pieces (remember her fully covered and masked Met Gala look and the hot pink jumpsuit she donned as host of Saturday Night Live last fall?), but her ex-husband also has a notable history with the brand. This, fans think, feels like a career move with multiple intentions.
Last week, the brand deleted all of its Instagram posts and replaced them with its latest campaign featuring Kardashian, Justin Bieber and models Isabelle Huppert, Tommy Blue and Marie Agnès Diene. The photos were taken by Stef Mitchell and showed the reality TV star in her own home in Calabasas, wearing Balenciaga’s fitted L/S top, athletic cut leggings, slipper socks and the green Le Cagole shoulder bag neon (the only non-black item she wore).
For jewelry, she rocked the brand’s silver ear cuff and size XS earrings. Her raven locks were slicked back into a tight braid and her makeup included her signature contoured look with a pointed winged cat eye and nude lip. She posed on her white couch and raised her hand (with her phone in it) in the air, suggesting she was about to take another epic selfie.
The caption read “Kim for Balenciaga” and the post received thousands of likes. Comments on the post were limited but some from fans remained. While many were quick to point out how beautiful she looked in the photos, others alluded to her ongoing tribulations with West. “You all know what you are doing bro,” one wrote. “Interesting brand choice Kim,” wrote another, “I wonder why you picked this one right now.”
In their second photo featuring Kardashian, she wore the Hourglass coat in black over her previous ensemble and swapped out her bag for the Hourglass top-handle bag in white. This time, she slipped her feet into the pointy-toe knife heel of Pantaleggings and added batwing sunglasses and ribbed earrings.
Her third photo for the campaign showed her in another version of the Hourglass coat with a chic leopard pattern on her black outfit and Le Cagole bag in black.
As you probably already know, Ye’s new girlfriend has also dated a lot of Balenciaga, but as one fan wrote, “the brand finally chose his ex-wife to represent them.” (We’d say we wonder what the rapper is thinking, but he’s likely to share his thoughts on his Instagram at any time).
Ah, so the Kimye-Fox-Davidson saga continues, with plenty of cryptic Instagram posts, social media calls, and well-dressed appearances from everyone involved. One thing is for sure, though, Balenciaga silhouettes always look great on the Kardashian middle sister!