Macy’s celebrates the brilliant vision of black designers with the return of style icons


Macy’s celebrates black designs with the return of Icons of Style, a collaboration with black visionaries to help move the world of fashion forward. GooGoo Atkins, Areeyl Goodwin, Matthew Harris, Jerome LaMaar, Ade Samuel and Stella and Blaise Bennett will create limited-edition seasonal collections throughout 2022 to inspire customers to embrace their personal style. Featuring exclusive designs for brands only found at Macy’s, each creative has artfully crafted a fashion-forward capsule of must-have items, inspired by their unique perspective and dynamic style.

The first Icons of Style capsule is available now on, the Macy’s app and in select locations nationwide. Through the brand’s Mission Every One social purpose platform, Macy’s continues to intensify its commitment to amplifying black brands and introducing more diverse design talent to its assortment; while providing customers with high fashion experience. Icons of Style will feature three must-have seasonal collections with subsequent capsules launching in July and October, according to a press release.

“We are proud to announce the second release of Icons of Style featuring a new group of black visionaries who bring their creative excellence to Macy’s and inspire customers to own their style with unique pieces,” said Durand GuionVice President of Macy’s Fashion Office.

“We are committed to helping diverse brands grow and amplifying diverse voices to create more choice and robust shopping experiences for our customers while shaping a brighter future with bold representation for all.”

GooGoo for Bar III

GooGoo for Bar III is a celebration of curves and femininity. GooGoo’s passion for design was born when she had to improvise her wardrobe due to limited choices in plus size fashion. Designed with function, versatility and a statement touch in mind, the plus size capsule features matching jumpsuits, bold graphic prints and flirty accents. True to the Bar lll aesthetic, the capsule is the perfect blend of feminine and modern components.

“I was inspired to create this collection because someone who looked like me needed to make clothes for me. I have a colorful and feminine personality and my clothes represent that,” said GooGoo Atkins.

“My followers have said that if you give us a line, we know it will be for us. I want my fans and followers to feel like I listened to them, that I care about them, and that my heart and soul are in there.

HOUSE by Areeayl for INC International Concepts

HOME by Areeayl for INC International Concepts is inspired by the concept of home and the peace it brings. After the sudden passing of her godmother, Areeayl used her jewelry designs to heal and redefine what home meant now that her world had suddenly changed. The collection includes one-of-a-kind keepsake jewelry adorned with intricate detailing, African iconography and gold embellishments for shoppers who like to make a statement.

“My collection is inspired by pieces that symbolize home so I can feel at home wherever I am. I want people who wear my jewelry to feel grounded, protected, affirmed and special,” Areeayl Goodwin said.

“My pieces are wearable art and allow the wearer to express themselves in a deep and personal way.”

MATEO for INC International Concepts

Extending his love for creative self-expression and bold fashion moments, MATEO for INC International Concepts brings out the power of bag and heel. Matthew mixes unexpected shapes and dramatic details to inspire confidence with every step. Using pops of color in green and yellow, a nod to its Jamaican heritage, the collection offers a wide range of timeless, versatile and collectible styles. Matthew Harris is an alumnus of The Workshop at Macy’s, a diverse, women-owned supplier development program, the first of its kind.

“It has always been a burning desire for me to create shoes and this was the perfect opportunity to do so,” said Matthew Harris.

“I want customers to feel strong and beautiful when they wear a piece from MATEO for INC.”

5:31 by JEROME LAMAAR for And Now This

5:31 by JEROME LAMAAR for And Now This is a fluid collection with a modern and avant-garde look. Jerome effortlessly uses his exceptional eye to combine the dynamic use of color, pattern and silhouette into instantly coveted items, all geared towards statement style. True to the carefree And Now This aesthetic, the collection offers the perfect transitional pieces for an on-trend day-to-night look.

“This collection was inspired by a balance between masculine and feminine vibes – there are no gender norms to me,” said Jerome LaMaar.

“When the fashion dreamer discovers these clothes, I want them to feel magical, seen, loved and above all happy.”

Adé Samuel for INC International Concepts

Ade Samuel for INC International Concepts is for the woman who wants to be the architect of her own look. Inspired by her personal style and love for fashion, the collection features bold, vibrant prints that take shape in feminine suits, blouses and dresses – perfect for the girl who likes to change up her outfit. From silky fabrics to eye-catching designs, the collection has the pieces to make it feel beautiful and special every day.

“What inspired this collection was a sense of lightness, color, sophistication and femininity. I wanted to create a chic collection that spoke to me and other like-minded people,” said Ade Samuel.

“I want my consumer to feel sexy, bold, empowered, playful, and most of all, themselves.”

Stella & Blaise for Epic Threads

Stella & Blaise for Epic Threads offers a modern take on children’s clothing. The capsule offers an exciting assortment of mix and match, its perfect sets for fashionable fun. Highlighted by vibrant prints, graphic tees and cozy fabrics with pops of blue and purple, Stella & Blaise for Epic Threads is perfect for school, the playground or a date with friends. friends.

“We want everyone to feel comfortable wearing our collection all day,” Stella and Blaise Bennett said.

“Our favorite colors are blue because it’s fun and energetic and purple because it’s cool and relaxing.”


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