Fast forward to today, and Gross has amassed an impressive 1.2 million followers on TikTok. From comparing different styles of Birkins and Kellys with plenty of trivial knowledge, to unbiasedly dissecting fashion news and red carpet style, the designer has found a unique way to deliver content both compelling and informative. “My goal became to share my understanding of luxury fashion in the most diplomatic and engaging way,” Gross explains. “Inclusiveness is at the heart of everything I do, which is why when I say, ‘Let’s talk about it,’ I’m opening the discussion to the world – even if someone isn’t buying these pieces, why don’t can’t they be part of the conversation?”
When asked about some of the most intriguing facts about Hermès products, Gross said: “[The Hermès team] Say it when they say their products are yours forever – you can bring in a Birkin or a Kelly heirloom from your grandma and they’ll take the whole bag apart to replace even the smallest piece of hardware and sew it back on seamlessly. ”
The devil really is in the details: “The H-shaped zipper is something a lot of people don’t notice, but it’s a signature, or the number of stitches in each handle attachment is precise, depending on the bag size., of course. Also, contrary to what some might think, Birkins feet can never be unscrewed, as the hardware is placed upside down and beaded by hand.
Gross’s content extends beyond Hermès pieces to other brands that fall into the “code and quiet luxury” category he adores. “It can be a feel, a smell, or even a 40-year-old sweatshirt that fits perfectly – for me, simplicity in precise execution is the pinnacle of luxury,” he shares. . “Brands like The Row, which I’m completely infatuated with, achieve this with their incredibly easy and vibrant pieces that are made to last for generations – I’d rather buy quality than quantity, that’s what blew me away. drawn into this whole world in the first place.
As part of the new wave of creators focused on informative content, Gross has high hopes for an inclusive future in the fashion industry where editorial lines and social media are blurred. “We’re moving towards a place where traditional fashion media is changing and social content will be viewed more as editorial – even editors are increasingly becoming social media influencers,” Gross notes. “It’s positive that these crossovers are happening organically, and seeing how brands are responding to these changes is nothing short of breathtaking.”