Montreal company creates faux leather bags for the “fashionable mom”

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Mélissa Lambert, from Montreal, created a collection of faux leather accessories after failing to find a product that met her needs.

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With interest in faux leather fashion continuing to grow, buyers can expect to see more Canadian-style solutions added to the mix.

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One of these brands adding to the leather-free range is the Quebec accessories company Lambert.

After the mother of three, Mélissa Lambert, felt frustrated with the inability to find a pet-free bag that would suit her tote needs, she decided to create her own line of “multifunctional” bags. and designed for those “who lead an active lifestyle.”

We caught up with Lambert to find out more:

Mélissa Lambert, founder of the Canadian accessories company Lambert.
Mélissa Lambert, founder of the Canadian accessories company Lambert. Photo by document /Lambert

Q: For those who don’t know, how was Lambert born?

A: I developed Lambert, when I was pregnant with my second child, and I was on a relentless quest for a versatile backpack that was both practical and chic, capable of meeting my daily needs.

Today, Lambert offers a wide range of bags and accessories in vegan leather. Our mission is simple: to make life easier for people on a daily basis, without cruelty to animals.

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Q: Who is the target customer?

A: Lambert’s target clients are women between the ages of 25 and 35 who lead an active lifestyle. They usually live in the city and need to carry a multifunctional bag to accompany them in their daily life. A chic and practical bag that they can take with them to work, to store their laptop, notebook, etc. Lambert bags are made to adapt to different activities of daily life.

Our customers are conscientious with their buying habits and are aware of who and where they buy. They seek to buy local products that are ethically responsible and respectful of animal life.

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Another of our target customers is the “fashionable mom”. When we launched, we were very popular with moms because of our trendy maternity backpacks. Since then, we’ve launched a variety of new styles that cater to a younger clientele; like the Gabrielle fanny pack.

Q: What makes it different from other accessory offerings?

A: Each of the Lambert products is designed to simplify daily life. Lambert bags are practical, with several compartments so that each item is well organized and easy to find. Each object inserted in a Lambert bag finds its place comfortably.

In addition, our designs combine both practicality and versatility. Many Lambert bags can be worn in different ways to allow for more than one look – handbag, shoulder strap, backpack, etc. Lambert’s designs combine ingenuity and attention to detail.

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Q: Why was it so important for you to offer “vegan leather” handbags?

A: Our target customers strongly believe in company values, transparency, knowledge of the manufacturing of the product as well as the environmental aspect of the product. By offering vegan products, we respect the values ​​of our customers. We have PETA certification, which confirms that no animals have been harmed in the design of our products.

In addition, we use polyurethane vegan leather where many of our competitors use PVC, which is much more harmful to the environment. We are also in the process of sourcing vegetable leather, which would allow us to be both vegan and eco-responsible. This kind of material would be biodegradable, therefore excellent for our beautiful planet.

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Q: Is there a “hero” product in the range? If so, which one and what makes it so popular?

A: Our most popular model is the Charlie because it has a novelty effect; it is available in five colors, it is versatile. It can be worn in three different ways, with removable straps that can transform this mini into a backpack, shoulder bag or handbag – transformable for any occasion – and because it adapts to all seasons.

Q: Where are the bags designed and made?

A: Transparency is at the heart of our priorities. On our website, we explain that all of our designs are conceptualized and developed in Canada and that our production is done in Guangzhou, China. We chose this region because it is known around the world as an expert in vegan leather goods, which allows us to offer high quality products.

Q: What is the price range for Lambert models?

A: Our goal is to offer a luxury product at an affordable price. The price of our bags ranges from $ 89.99 to $ 189.99.

Q: Finally, where can people view them?

A: All of our products are available for purchase on our website designlambert.com.

In addition, Lambert is present in more than 100 points of sale throughout Quebec and New Brunswick. We are expanding rapidly across Canada and you will certainly be able to find our products in BC retail stores very soon.

Aharris@postmedia.com

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