Public toilets without water

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Hello reader,

“I buy therefore I am.”

India is one of the largest retail markets in the world. After all, we love to shop!

Increased digital adoption and restrictions brought on by the COVID-19 pandemic have also led more and more people to shop online. India’s e-commerce market is expected to reach $120 billion by 2026, up from $38 billion in 2021, a report by industry body FICCI and consultancy Anarock has revealed.

And a key driver of this exponential growth is the burgeoning D2C ecosystem, with more than 10,000 direct-to-consumer (D2C) brands across the country catering to even the smallest consumer needs and wants. In fact, we’re spoiled for choice, with players big and small vying for a slice of the D2C pie.

To Your storywe are looking for the 500 most promising players in the country (Challenger Brands) and if you think you have what it takes to take India’s D2C ecosystem to the next level, sign up here.

Meanwhile, over 100 of Delhi’s brightest and most innovative minds have joined us for an exclusive meet and greet for Web3 founders, investors and developers. Stay tuned and follow The story deciphered on Twitter to join us when we come to your city!


A “public” toilet without water

Public toilets – two words are enough to make one shiver with fear, especially women.

For Siddhant Tawarawala, a frequent traveler during his time at university, the problem of unavailability of clean toilets set him on the path to entrepreneurship.

Deciding to find a workable solution after attending an entrepreneur workshop during his third year of engineering, he launched Peeschute in 2017. The startup makes disposable unisex paper-based urine bags to help people to relieve themselves.

The selling factor? Peeschute’s pocket bags solidify urine immediately to keep it leak-proof and odorless so it can be disposed of at your convenience.

Key points to remember:

  • Peeschute aims to address larger issues such as open urination, adequate public urinal facilities, reducing the risk of UTIs and improving sanitation standards.
  • The urine bags, which are available on its website as well as Amazon and Flipkart, cost just Rs 15.
  • The startup, realizing that lack of privacy can make it difficult to use bags in some cases, also launched Peeschute Baksa, a plug-and-play unisex urinal solution.

Peeschute recently found an investor on Shark Tank with Aman Gupta, co-founder and CEO of boAt Lifestyle, who invested Rs 75 lakh in the business.


What are you signing up for?

How many of us read the terms and conditions (T&Cs) when we sign up for another app or online service? Most of us may think that the worst that can happen is that the company could (and more importantly, will) sell our data.

But when it comes to credit services, not knowing the terms and conditions can be much more problematic.

While buy-it-now, pay-later (BNPL) services fall under the scanner, a recent study by Chennai-based policy research institution Dvara Research finds that most BNPL products lack measures to protect consumers. clients.

In fact, in some cases, customers may have difficulty locating and accessing the terms and conditions, which is even more difficult when BNPL products are integrated as a point-of-sale payment option.

Hidden cracks:

  • Dvara Research researchers reviewed the terms and conditions of 10 popular BNPL providers: Ola Money Postpaid, Amazon Pay Later, Paytm Postpaid, LazyPay, Unicard, FlexMoney, ZestMoney, Slice, Simpl and Kissht, to identify which clauses deviate from regulation or increase consumer protection. concerns.
  • Most players place the “burden” of ensuring “credit adequacy” on the buyer. Some providers like Amazon Pay Later and Unicard explicitly place the responsibility for assessing the adequacy of the line of credit on the customer.
  • Although it was revealed that the platforms could access customer credit information to perform credit assessments, none of the providers studied, with the exception of PayTM PostPaid, disclosed whether they reported customer refunds to the credit bureaus.
  • Furthermore, the customer is expected to periodically visit the provider’s website to review changes to the TOS, if any, rather than being notified of changes which he tends to accept upon registration.


Hack your brain to lose weight

New, innovative ways to lose weight continue to develop every year or so. From going on extreme diets to hiring personal trainers, there are plenty of ways to reach your weight goals.

However, research shows that 80% of people who lose a significant amount of body fat cannot maintain their new weight for 12 months.

What if you could lose weight without dieting or exercising? Shivanshi Verma and Sandeep Kumar worked on this vision through the Yoboshu app.

Initially launched as a fitness center aggregation platform, Yoboshu pivoted to focus on diet and nutrition in 2020. It designed a “habit building” program with the help of behavioral therapists , psychologists, nutritionists, exercise physiologists, lifestyle coaches, as well as physicians.

Tips to follow:

  • 10-5-10 rule: Eat for 10 minutes, take a break, then finish the rest of the meal.
  • Divide and Conquer: Divide the meal into portions and eat one at a time.
  • Three week rest: Avoid sugar and caffeine for three weeks.

“When you manage your time, portions, activities, and sleep, you can actually lose weight,” says Shivanshi.


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