Looking for a bandage that won’t stick to your skin like a sore thumb? Enter Browndages! Browndages is an adhesive bandage brand that aims to be inclusive, as it comes in a variety of colors not often seen in traditional bandages. Available in a range of deeper skin tones, the brand aims to meet the needs of people of color, as wraps on the market often cater to lighter skin tones or only come in standard colors.
As Browndages enters the tank, will they be able to strike a deal with Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Greiner and Daymond John? Let’s find out!
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Intisar Bashir and Rashid Mahdi of Browndages were hoping to secure a $75,000 deal for 7.5% equity. Sharks feared that it would be difficult to succeed in this market, as there were already major players who could simply come up with new colors and designs.
Intisar and Rashid explained that there had been a change during the period of racist unrest in the country. Their customers were loyal from the start and during this tense six-day period around the BLM movement, they grew from 10,000 to 75,000 social media followers and made 130,000 sales. They had made sales of $130,000 to $140,000 the previous year, and since November 2020 until the time of filming (of the episode), they earned $50,000.
While Dollar General had offered them a deal, the deal would make them exclusive to the single brand, so they turned it down. The couple explained that as soon as people find out about the bandages, they buy them. However, they needed the sharks to help them market it better. Kevin came in with an offer of $75,000 for 15%. However, Lori then suggested that she, Mark, and Daymond strike a deal together.
Daymond noted that “diversity creates innovation and the trio made an offer of 100,000 for 30%, where each of them would get 10%. Instead, the couple hit back for 22% when the trio suggested $100,000 for 30% with a $75,000 line of credit. Intisar Bashir and Rashid Mahdi negotiated to bring the equity down to 25% for $100,000 with a $75,000 line of credit, and the sharks agreed to the deal.
Fans supported the brand, seeing that they had not one but 3 sharks!
“So glad Browndages got a deal! #SharkTank,” one fan tweeted. “I need to get some of these #Browndages. Glad they were able to get a deal but I’m like Daymond John, thought they were gonna mess up. #SharkTank,” another added. “Find knowledgeable advisors, but obviously that’s not easy to do. Read carefully and make sure you understand ALL agreements before you sign them. I think it was very smart of @Browndages to refuse l Exclusive deal from Dollar General. #SharkTank,” another said.
Finding competent advisers, but obviously that’s not easy to do. Read carefully and make sure you understand ALL agreements before signing them. I think it was very smart to @Brownages to decline Dollar General’s exclusivity agreement. #Shark Aquarium
— Jᴇғғ Tᴜᴛᴛʟᴇ 🇺🇸🇺🇦 (@JRTuttle4) April 16, 2022
“Shark Tank” Season 13 Episode 20 airs on ABC on April 15, 2022 at 8 p.m. ET. Watch the latest episode featuring products like Browndages, Lil Advents, HairFin and Cat Amazing
Missed an episode? Want to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not only that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.
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