Sustainable packaging: Does your company support the circular economy in the fight against single-use plastics?


In 2020, the UK placed 4.9 million metric tons of plastic on the market. Of this number, 3.7 million metric tons became waste. In an effort to reduce plastic pollution, companies across the country are now working to integrate circular economy solutions into their business plans.

The circular economy is a sustainable model of reusing, repairing and recycling materials as many times as possible. Compared to a linear system, circularity allows wasted materials to have new life or be recycled into new products. As a result, waste is captured and the need for raw materials is mitigated.

Here we’ll explore some of the UK companies leading the way with sustainable packaging solutions. Using these examples, how can your business respond to the fight against single-use plastics and align with consumer trends?

L’Oreal Paris

The L’Oréal Group is paving the way for sustainable packaging in the cosmetics industry. In collaboration with Paboco, the company has created a paper bottle from sustainably sourced paper. If used en masse, this has the potential to significantly reduce plastic waste.

In addition, the environmental profile of 96% of all new products launched by the company has improved in 2020. L’Oréal has also committed to using 100% reusable, recyclable and compostable plastic packaging by 2025.

As part of the L’Oréal for the Future campaign, the company has are committed to becoming sustainable by 2030. This includes preserving natural resources, managing water sustainability, fighting climate change, respecting biodiversity and banning animal testing.


Tesco, one of the leading supermarket brands across the country, is also making a significant contribution to sustainability. As good as ditch single-use plastic bagsthe supermarket promotes a circular economy within its own brand products, such as bin bags.

This reduced the plastic sold across the business. In reality, over a billion pieces of plastic have been saved since the start of this sustainable development campaign. Additionally, since 2018, Tesco has removed 11,400 tonnes of hard-to-recycle materials from its own-brand packaging.

The future looks bright for this company. It has pledged to make 100% of the paper and cardboard used in its packaging sustainable by 2025. In 2021, it has also pledged to remove an additional 500 million pieces of plastic from its supermarkets throughout 2022 Do you think Tesco will achieve this goal?

Waddington Europe

Waddington Europe, a leading producer of rigid plastic packaging, is committed to sustainable packaging innovation. Its Eco Blend and Eco Blend Pura lines, in addition to being fully recyclable, are made with 100% post-industrial and post-consumer recycled content.

In recent months, the company has also designed an innovative strawberry tray. This product uses raised base cushion technology which eliminates the need for an extra layer of protective bubble wrap and any adhesive. Therefore, Waddington’s strawberry punnet requires no glue and can be easily recycled directly into food grade rPET.

LUSH Cosmetics

LUSH Cosmetics prioritizes sustainability throughout the production process. In reality, 66% of all products sold each year are bare and require no packaging, saving 4,275 tons of plastic across all of its stores. This includes a number of popular products, such as bath bombs and shampoo bars.

In recent years, LUSH has designed its first carbon-positive packaging. Cork jars, ideal for bare shampoo bars, are reusable and biodegradable. Throughout the production process, each cork jar retains 33 times its own weight in carbon dioxide.

LUSH Cosmetics has also introduced sustainable programs. The Bring it on Return scheme allows customers to return used packaging in exchange for credit towards their next purchase. In addition to this, the Fresh Face Mask program offers customers a free face mask each time they recycle used packaging at any of the LUSH stores.


Last but not least, ASDA is leading the way with forward-thinking packaging solutions. Since 2007, ASDA has reduced the weight of their packaging by 27%and the supermarket has pledged to make all of its packaging fully recyclable by 2025.

ASDA has introduced a store without packaging in Leeds. This gives customers the option to fill their own reusable containers with groceries, including pasta, cereal, dog food and laundry detergent. The diet should be extended to other locations across the UK.

to summarize

Sustainability is trending. Consumer behaviors have driven companies to create sustainable solutions to plastic pollution. From L’Oréal’s cosmetic bottle to ASDA’s free packaging areas, companies are adapting to a more sustainable future.


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