The Casablanca x Bulgari collab is perfect for summer travel


For his new collaboration with Bulgari, designer Charaf Tajer has imagined an improbable show location: the tennis court. The mastermind behind Casablanca, the brand known for its vivid tropical prints and bold colors, has brought his irreverent eye to the legendary luxury house by creating a new line of bags, drawing inspiration from both classic on-court styling and of Roman architecture. “Parts are quite versatile,” says Tajer. “We imagined a woman going from the tennis court to her next meeting, and then she could wear the same bag for the night. It’s all still super chic and stylish.

The new collaboration will be split into two launches and will include seven pieces perfect for summer travel. The first launch, titled After Tennis, drops on April 20 and was inspired by the idea of ​​elevating classic tennis bags. “The bags are inspired by tennis rackets and tennis racquets,” Tajer says, pointing to the white perforated leather top-handle bag with green stripes, finished with wooden handles (a chic enough bag to bring to a game twice.)

Photo: Courtesy of Bulgari

The second drop, titled Mosaic Story, will launch on May 20 and is inspired by various villas and landmarks in Rome, the city in which Bulgari was founded. The architectural influence can be clearly seen in pieces like the Serpenti shoulder bag, for example, which is covered in a vibrant mosaic print that takes inspiration from tile work and is finished with the iconic serpent’s head closure. Bulgari.

Photo: Courtesy of Bulgari
Photo: Courtesy of Bulgari

Aside from a recent partnership with New Balance, this is Tajer’s first large-scale collaboration for a luxury brand. He says this meeting of minds felt organic. “We wanted to find a way to blend our two identities in a very natural way,” says Tajer. “Bulgari has always been an inspiration to me because I feel like they manage to use old codes while keeping them quite modern. That’s how I like to practice my own work, breaking the codes and make a [bridge] between the present and the past. »


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