Thrasio has its most successful Amazon Prime Day ever


Crushes previous Prime Day 2021 record with over 100% year-over-year sales increase

The company sold over one million units during the two-day event

WALPOLE, Mass., July 15, 2022 /PRNewswire/ — Thrasiothe global next-generation consumer goods company, today announced its best Amazon Prime Day yet, with more than 100% sales are increasing year by year. On a comparable adjusted basis, including prior year sales of newly acquired brands, overall sales increased 60%.

“For years, Prime Day has been a platform for Prime members to experience highly rated products and get big savings on the things they really want, and it’s clear they want Thrasio products.” , says the new CEO. Greg Greley. “Since launching the business, our family of brands has delighted millions of satisfied customers around the world. Whether it’s a subscription and save for angry orange pet air freshener or unique gifts like the Perfect practice putting mat, Thrasio connects Prime members with truly great products all year round.”

This Prime Day, records were broken across the entire Thrasio portfolio, with the home, outdoor and beauty categories being particularly successful – no surprise as this week’s event sits at the heart of the summer entertainment, holiday and wedding & party season.

Thrasio’s best performing products came from both brands recently added to the portfolio and brands that have been delighting customers for years:

  • ChomChom Roll – the cult pet hair roller seen all over TikTok was also seen all over Amazon’s homepage as the #1 and #1 trending offering for the entire pet category, with tens of thousands of rolls falling into the hands of pet owners needing relief from the relentless loss of their beloved pets;
  • Nippies – the retail darling, which boasts placement at brick-and-mortar Nordstrom, Bloomingdales, Anthropologie and other stores, maintained its No. 1 best seller spot in the growth category fast in nipple covers and had its biggest day on Amazon, achieving an almost 150% increase in sales year over year;
  • Becky Cameron Home – the best-selling bedding brand saw 474% year-over-year sales growth and placement on Amazon’s homepage, as well as key editorial endorsements in publications such as People, Forbesand southern life. Becky Cameron Home pillows are a favorite of creators and influencers all over the internet, and over the two-day event over 450,000 pounds of pillows were purchased, guaranteeing some very lucky Prime members a truly restful weekend ;
  • Points for spots – the brand of vegan and cruelty-free acne patches had its best day on the UK and US Amazon markets. The brand was expanded into the US market just four months ago and already accounted for 34% of the brand’s sales during Prime Day;
  • Green Bulldog Bags – the foldable, washable and reusable grocery bag brand shipped 73 times the average number of daily units sold and grabbed the #1 bestseller badge, replacing more than 100,000 plastic bags and reducing l environmental impact of shoppers with each grocery run;
  • Hotel Direct Sheets – Standing out from the thousands of sheet sets on the Amazon marketplace is no small feat, but this brand offers unparalleled quality at an incredible price. The enthusiasm of the first members for Hotel Direct Sheets generated nearly 600% year-over-year growth and Amazon featured the brand on its Lightning Deals homepage;
  • Enerplexthe best-selling airbed brand, which Thrasio’s product development team recently expanded to include more mattress sizes, increased sales by more than 70% year-over-year during the two-day event;
  • King Beard – the men’s grooming product you didn’t know you needed had 755% more sales than on Prime Day 2021 and earned a top seller accolade from Amazon;
  • Wise Owl Outfitterthe world caught wind of next week’s National Hammock Day in the United States and geared up to buy the brand’s hammocks and outdoor camping gear, resulting in a 23% increase in sales over at last year’s record-breaking Prime Day and earning two new Best Seller badges.

“The secret to Amazon Prime Day success is of course having great products, but it’s also about operational excellence and great team execution,” says Thrasio COO. Stephanie Renard. “At Thrasio, preparation for Prime Day is just as important as the event itself, and it’s an organization-wide effort. Even in a challenging year where market headwinds and disruptions supply chain industry dominate the news, we remain focused on how best to serve customers with our powerful data-driven approach, and no one does it better than our experienced and dynamic team of Thrashers.”

“Prime Day is our favorite global holiday in Thrasio,” says Brandon Hendrix, SVP Marketing. “With thousands of flash deals and exclusive Prime deals planned across 12 countries, Prime members’ response to our offers has resulted in a 55% increase in Best Seller badges for products across the portfolio. , which creates a nice ripple effect in sales for the weeks to come. For publishers, creators, influencers and others, if you weren’t part of our partner network for this Prime Day, it’s not too much late for Get in on the action for the rest of the summer and the next vacation.”

About Thrasio

Thrasio is the next generation consumer goods company reinventing the way the world’s most loved products become available to everyone. We use a deep understanding of rankings, ratings and reviews to identify and acquire quality brands selling popular products and help them reach customers around the world. With every brand we grow, every item listing we enhance, or every product we develop, our goal is to help people around the world make the most of every moment. Thrasio operates over 200 brands and a product portfolio including Angry Orange Pet Air Fresheners & Stain Removers, Beckham Hotel Collection Beddingand Dots for Spots Vegan Acne Patches. In a sea of ​​choice the size of the Internet, we ensure that what is delivered to your doorstep is delivered. Thrasio was founded in 2018 by Joshua Silberstein and carlos cashman and was named CNBC Disruptor in 2021 and 2022. How Goods Become Great™



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