Trident Brand Studio Wins Important IBDA Award and Wins India’s Best In-House Design Studio

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Alina Wheeler once said: “
Design is intelligence made visible,”And we couldn’t agree more. Celebrating India’s best, most creative, best-managed and professional projects and design teams is IBDA or India’s Best Design Awards. And the Trident Group’s in-house brand studio received the award for “India’s best in-house design studio” at this authentic design fair.


Limited Trident (NSE: TRIDENT; BSE: 521064) is the flagship company of Trident Group, a $ 3 billion Indian conglomerate and a global player. Based in Ludhiana, Punjab, Trident Limited is a vertically integrated manufacturer of textiles (yarns, bath and bed linen), paper (made from wheat straw) and chemicals with a captive power generation facility . It is also one of the largest global players in home textiles. In recent times, the company has also entered the detergents and laptop segments.

The IBDA jury consisted of 24 esteemed members, including senior professors from NID, IIT Bombay and International Design College, among other seasoned design professionals. And they collectively named Trident Group’s internal brand studio as “India’s best in-house design studio”

Spotlight on ET

The
Studio of the Trident brand
includes artists from different corners and top colleges in India. The bringing together of artists from different corners of the world, the amalgamation of cultures, ideas, thoughts, colors, tends to create beautiful works of art.

The team has worked on numerous campaigns for Trident, including Trident’s latest initiatives in the detergents and laptop segments. Some of their separate projects are the internationally renowned home textiles brand JIVA, We Save Nature, etc.

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Studio of the Trident brand brings the various products and the essence of the Trident brand to life – to create “designs with a purpose”. A quintessence of an overflowing imagination and new concepts to make each room stand out. Over the years, Trident Brand Studio has delighted customers in over 100 countries.

Rajinder Gupta, President of Trident Group, said: “We are honored to be recognized by India’s Best Design Awards (IBDA). At Trident, we’re committed to creating designs that matter. For this, we have a team of professionals who follow a creative approach as well as a structured approach to design and innovate. We strive to bring solace to millions of people around the world by telling stories that matter and that create impact. ”

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