An instinct for take-out destinations is at the origin of the coolest hotel collaborations of 2022. “This is the first time in the history of the Ritz Paris that we have collaborated with a fashion brand,” says Natalie Bader Messina. Vogue from the instinct of the iconic French hotel to work with Frame on a line of luxury staples. Ritz Paris board member Messina describes the unisex collection as ‘streetwear chic’ via straight leg denim with gold ‘Ritz’ labels hovering over the back pockets, cashmere sweaters with embroidered logo. the hotel crest and a staple college jacket. And beyond the mythical Place Vendôme, fashion and perfume pros are thinking beyond concierge services.
“We saw so many of our customers wearing PatBO to Eden Rock that a collaboration was a natural decision,” says Patricia Bonaldi, Founder and Creator of PatBO, of her Eden Rock St. Barths collection, which launches today. The six-piece capsule showcases the line’s now famous pajamas and swimwear in a print hand-drawn by artisans in Bonaldi’s hometown of Uberlandia, Brazil. According to the brand, it was Instagram that informed them that customers were as loyal to the location as their new designs. “Merch has always been a thing, but hotel merch is particularly trendy right now,” says Emily Oberg, founder of Sporty & Rich, who launched comfortable sweatshirts and basics with The Sunset Tower Hotel, her favorite place of “quintessential old Hollywood” in Los Angeles. “It’s really a way of telling the world who you are, what you love and where you hang out,” Oberg says. “It’s cool to have keepsakes that you wear.”
And, thanks to the olfactory powers, this is easily accomplished thanks to the perfume: “When a person cannot make the trip to get to Marfa, they can evoke a small memory wherever they are,” explains Liz. Lambert, owner of the El Cosmico hotel. who worked with DS & Durga perfumer David Seth Moltz on Not One But of them scents designed to capture the high plains and monsoon rains of the surrounding landscape. Moltz considers the results to be “cult hits – you can take a piece of that desert magic with you and return home with just one spray.”
Here, the coolest hotel-inspired merch that already defines 2022:
Bonaldi considers travel and vacations to be essential vignettes in life when dressing for your most memorable moments. “We found that our client was looking for this bold print or cutout beach dress, a special piece to complete her vacation wardrobe,” she says of the “organic” collaboration with Eden Rock. There are allusions to the historic property, which has hosted Hollywood movie stars like Princess Lee Radziwill and Greta Garbo since the 1950s, in capsule print of cherry-colored loungers and ocean waves.
The socks are cashmere; the t-shirts are embroidered: a blend of Frame’s American aesthetic and the Ritz Paris’ reputation for French elegance, luxury everyday clothing was a priority for this all-style 22-piece capsule. “We have also included items in the collection to make sure that our esteemed guests feel as if they can bring the Ritz Paris with them as a piece of their home,” says Messina, including pieces like a bag. sport and blanket. in the mix.
“Marfa is a magical place that seems to be on the border between worlds: isolation, timelessness, particular lights, flourishing artists”, explains Moltz of the creation of El Cosmico, the original perfume named after the Lambert hotel, which bottles woody, green notes and a hint of white smoke. It’s a “real landscape in a bottle,” he says. Lambert says scent has always been something she took into account when building hotels: “When you travel you tend to remember smells more than anything, and revisiting those aromas you kind of brings you back through your experiences, ”she says. For a second issue of perfume around the El Cosmico hotel, Sweet Do Nothing represents the idea that “sometimes the best use of your time is to do nothing”. Lambert calls his Texas fig and cedar notes “a way to travel without having to leave home.”
“I love the Sunset Tower color scheme, and it’s very much in keeping with what we’re already doing,” says Oberg, pairing the chocolate, lilac and cream hues of his favorite hotel with the aesthetic of Sporty & Rich for “the perfect backdrop for our co-branded graphic.” She wanted pieces like the knit “disco” shorts that give off a summer camp style and the pool slides that look like they’ve been slipped out of the room, to be “easy and comfy.” Simplicity breeds versatility. “My idea was that you could relax in the hotel with a tracksuit and slippers, or go to dinner with a crew neck, a nice pair of vintage denim, heels and a big gold watch,” says Oberg. The result is pure vacation energy.