Photo Courtesy Wingstop
What started as a prank on twitter is now reality: Wingstop has created a brand sneaker.
It all started late last year when someone tweeted that their mom thought the badge on their dark green Air Jordans looked like the Wingstop logo.
The tweet went viral and the nearly 1,800-unit wing chain teamed up with bespoke shoemaker The Shoe Surgeon to create a sneaker design that was dubbed “Lemon Pepper 1’s”.
Basketball star Michael Jordan first wore his Nike Air Jordan 1s in 1985, and several versions have been introduced since.
Wingstop’s green and white sneakers will be available from Thursday on the channel’s Instagram, Twitter and TikTok accounts, only for those registered with The Club, Wingstop’s fan club.
Wingstop’s winged logo bears a striking resemblance to a certain popular athletic shoe brand, which has long been noticed by fans.
Each panel of the shoe represents a different aspect of the wing chain’s “flavor process”, the company said.
The cream-colored suede is a nod to Wingstop’s popular ranch dressing; shaggy tan suede swooshes mimic the texture of fried wings and nets; the tongues of the shoe feature a lemon pepper seasoning packet, as well as textured leather like the texture of the chain’s brown bags; the shoe liners include the slogan “Wings. Fries. Sides. Repeat”; and Wingstop’s winged logo takes up space on the heel.
The shoes come with extra laces and sneaker nests, boxed in a large canvas tote that resembles Wingstop’s tote bags.
“The Lemon Pepper 1 signifies Wingstop’s growing restaurant footprint with nearly 1,800 restaurants globally and aspirations to operate over 7,000 in the future,” said Marisa Carona, Wingstop’s Chief Growth Officer. , in a press release. “Some of our biggest fans can now flaunt some flavor on their sneaks, whether they’re picking up an order online, dining in our newly opened dining rooms, or just picking up their fandom while going about their day.”
The Shoe Surgeon has also teamed up with Pizza Hut to create two versions of “Pie Tops” sneakers. The very limited edition shoes allowed wearers to order pizza at the press of a button and even pause live TV.
“I love making advertising cool,” Shoe Surgeon founder Dominic Ciambrone said in a statement. “The partnership with Wingstop has come full circle bringing a fun meme to life with the Lemon Pepper 1.”
As the tweet went viral, someone commented that Wingstop’s shoes should be called “lemon pepper stepper 1’s”.
“Consider it done,” Wingstop replied.
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