Bottega Veneta remains one of fashion’s hottest brands – its Cassette and Jodie bags being both industry favorites and A-listers. Today, the Italian fashion house has decided to capitalize on the long-standing popularity of his designs by launching Bottega series: a new section of its website that allows customers to purchase bags from the past season.
Each month, the brand will release monthly drops of archive designs from its own inventory, with 12 designs – including the Banana and Cabat bags – currently available. Interestingly, the bags will be on sale at the last price at which they were retailed, rather than being discounted, as is usually the case with previous season’s models.
“The Bottega Series philosophy challenges the very construction of seasons – timeless pieces don’t need to adhere to a seasonal calendar,” said brand CEO Leo Rongone, who announced the launch on stage at the World Fashion Summit in Copenhagen, says vogue. “Instead, we focus on creating remarkable singular objects that last forever. We wanted to showcase the exceptional craftsmanship and materials that go into making these pieces and offer insight into how the intrecciato has been used in many ways in several collections.
Alongside the launch of Bottega Series, the brand has been working behind the scenes to improve the sustainability of its products – including through a new internal app that gives each product a rating out of five stars (or rather five green triangles). “Every product we develop and produce is assessed on how close or far we are to our 2025 sustainability goals,” Rongone explained during his appearance at the Summit.
While Bottega Veneta continues to work to reduce its environmental impact, the focus has always been on making products that are built to last – with the brand set to launch a lifetime guarantee that allows customers to repair their bags on the whole line. “In a society that encourages customers to consume more and more frequently, our mindset is to keep products in use longer, reducing the need for replacement and, therefore, reducing the environmental footprint”, concludes the CEO of the brand. “True luxury takes time. We count the days, not the hours to manufacture our products.