NEW YORK (WEB PR)
September 09, 2022
This week, female-founded travel bag brand Baggallini presents its new Fall 22 campaign, which features Amanda Vanderziel, Aubrie Williams and Mackenzie Hamilton as they navigate their daily journey, from 9 a.m. to 5 p.m. New York. Known for their superior functionality and durability, the campaign shows how Baggallini bags can handle even the toughest, fastest conditions in Manhattan with effortless ease. The film takes you on a ride through a day in the life of a busy woman in New York; Exhilarating city streets, bustling traffic, fast commutes, ubiquitous culture, familiar faces throughout the daily commute, from the morning coffee cart to the train, to office buildings, to the gym and happy hour.
“This campaign celebrates the multidimensional woman on the go and how our bags present themselves to support her on her daily journey, with style and ease,” said Alison Muench, Brand Marketing Manager for Baggallini + Creative Director. “New York City became the perfect backdrop to showcase our fall collection. As they say: if our bags can get there, they’ll get anywhere.
The campaign, shot by Jimmy Penna (film) and Julia D’Agostino (photography), showcases the best bags for work, commuting, the gym and the daily commute, from day to night to weekend. The Fall 22 collection highlights the Modern Pocket Crossbody Shoulder Bag (in two sizes) as an all-purpose bag for fall. It also features new color stories and new materials such as Dark Cherry, Silver Metallic Quilt, New Vegan Leather and (faux) Sherpa. The line also introduces an “Originals” capsule of bestsellers brought back from the brand’s archives, for a classic commuting style.
The Fall 22 campaign and collection will be celebrated at a special event at the Bowery Hotel during New York Fashion Week, featuring an exclusive press look on Monday, September 12. The leading women behind the empowering brand will be on hand, including President Devon Pike and Brand Marketing Manager Alison Muench, to further showcase the line as guests enjoy bag monograms, light bites and refreshments.
Baggallini is sold on their website, affiliated with ShareASale (ID # 77831) and Skimlinks (ID # 47277), as well as Amazon, Bloomingdales, Walmart, Zappos, Costco and more. Additional campaign images can be found here, as well as high resolution product images here.
Baggallini creates smart and stylish bags for travel and everyday. Founded by two world travelers, Baggallini is committed to empowering women to curate and craft thoughtful designs. The brand helps women feel confident and ready for anything, whether it’s a trip around the block or around the world.
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