Building a Metafashion Wardrobe May Be the Future – CR Fashion Book

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Social media hasn’t really been “real” for quite some time now. Filters, FaceTune, Instagram models, bots, deep-fakes … the list goes on. But self-publishing has reached a new level – and much less harmful – swapping the manipulation of bodies with the clothes that adorn them. Enter the ever-growing craze for NFT: metamode wardrobes.

The repetition of cyber attire has become a faux pas, especially for the more extravagant designs. So what happens to avant-garde dresses and micro-trend releases after their Instagram debut? Maybe a wear or two in private before reaching depop and landfills. But there is a solution to trying to keep up with our fast-paced, albeit unconventional, 21st century fashion calendar. Clothes that looks real enough for a post, artfully fused into any portrait by Net-A-Porter’s NFT equivalent, DressX.

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With the motto “buy no less”, the burgeoning digital fashion retailer is dressing magazine covers and working with Microsoft to design virtual showrooms. Access to DressX isn’t limited to influencers and celebrities, as anyone can purchase NFTs ranging from Met Gala-ready dresses to bucket hats designed by niche digital designers. Just uploading a selfie and selecting the design you want results in an almost IRL style rendering.

Before a DressX look is applied to an influencer selfie

DressX

dressx
A fully digital look created by DressX in collaboration with Farfetch and Khaite

DressX

Would you know her look was 100% digital if we didn’t tell you? Maybe after taking a closer look, but not mindlessly scrolling through stream after stream. Computerized clothing shopping only existed in the world of video games and avatar dress-up before DressX and others entered space – a concept so new that very few users have ever seen it. ‘expect’ fake ‘clothes to be worn by their social media friends.

Luxury fashion infiltrated the game in 2019, when Louis Vuitton tested the waters through capsule collections and designed character skins for League of Legends. But the current application of the metamode is completely new and for the most part unknown.

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Louis Vuitton x League of Legends

Louis Vuitton

Cheating on your followers can get a little difficult now, as virtual shoes have become much more common. Nike has acquired RTFKT, a startup known to dominate the virtual sneaker landscape. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, games and culture,” said Nike president, John Donahoe. The much sought after drops are just around the corner.

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Another pioneer of the metamode, The Manufacturer, works on NFT auctions and on a drop system. Limited edition ‘flamboyant’ sneakers, virtual dresses with auctions approaching $ 10,000, 3D collectibles campaigns for Puma, and more. The self-defined “digital fashion house” is quickly approaching a status of lust akin to Sotheby’s sneaker auctions. Who knew it could get more modern than this?

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“No planes were brought on board for the shoot. No fragile environment was compromised in the name of a marketing plan. No food truck was needed for the team, and no factory samples were needed. had to be delivered, ”The Manufacturer said in his Instagram caption for a recent project. “In a digitally created world, you are not using any natural resources, and the need to manage physical interactions is an absolute non-topic.”

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So maybe real metamode can alter the durability of clothing as we know it. Simply cutting down on resource usage by doing editorials and advertisements in the digital space coupled with allocating a portion of your personal wardrobe to computerized clothing can make a significant difference. Whether spending money on NFT fashion is worth it or not … But if virtual reality occupies a significant part of the human way of life, the metamode will follow suit.

Last November, the British Fashion Council added a new category to its 2021 Fashion Awards in tandem with Roblox, an online gaming platform, and cSapphire, a digital designer who has collaborated with Gucci. Alessandro Michele attended, in the form of an avatar, to present himself the prize for the best “metaverse design”. Joining him in the event’s virtual reality format was, well, everyone who wanted to.

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Thanks to Roblox, users around the world could glide down the Fashion Awards red carpet from the comfort of their sofa. “The experience instantly transports visitors to the iconic Royal Albert Hall,” the tech giant said in a statement. “Where they can enjoy one of the world’s biggest fashion celebrations in a new and unique way, walking the virtual red carpet with their friends, exploring the nominees’ displays and trying out their virtual items. “

And in the spirit of the digitalization of the fashion industry, one sector could not be forgotten: investing in collectibles. How could a computerized wardrobe exist without the presence of a Birkin bag almost impossible to acquire? Fortunately, Basic Space, an invitation-only shopping platform, generated MetaBirkins with artist Mason Rothschild, a non-Hermès-approved drop of 100 unique NFT faux fur Birkin bags that are up for auction as we go. let’s talk. Priced in the “ethereum” equivalent of hundreds of thousands of US dollars, sales give real Birkins a run for their money.

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One of Basic Space’s last “MetaBirkins”

Basic space

dressx
One of Basic Space’s last “MetaBirkins”

Basic space

Even Dolce & Gabbana tapped into the NFT market, owning a record $ 6 million following the auction of nine digital apparel and accessories alongside their Spring / Summer 2022 “Genesis” collection. A single virtual crown sold for 1.25 million, while the metallic dresses sold for over $ 800,000. Capitalizing on the success of the auction, the house and their NFT designer, UNXD, launched a crypto community called “DGFamily” for metamode junkies to purchase exclusive membership tiers.

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The digital “Impossible Tiara” created by UNXD for the “Genesis” collection of Dolce & Gabbana

Dolce & Gabbana

Unless the world turns into a Wall-E-esque nightmare, tangible fashion will always be needed – after all, a wardrobe made exclusively from NFT makes it bare-bones reality. Still, experimenting with the combination of meta and physique fashion could very well become our new normal. Start saving your Bitcoin.

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