dixon: Dixon gets rights to make Google and Android TVs for other brands

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(India) is changing from a prescription manufacturing service to an original device manufacturer (ODM) for smart , after acquiring sub-licensing rights for Google TV and Android TV from Google.

The rights, announced by Dixon on Monday, will allow the company to design and manufacture smart LED TVs for third-party brands.

Sunil Vachani, president of Dixon, told ET, third-party brands can approach Dixon to make TVs for them, without having to invest in R&D or acquire the necessary licenses.

“We will now design smart TVs on the Android certified platform, supplying brands as ODMs,” Vachani said. “Currently, Dixon’s primary television business is an EMS (electronics manufacturing service), which is purely a prescriptive manufacturing service.” This means that Dixon will now pivot its TV assembly business to a design-based approach.

Dixon joins the likes of Super Plastronics Private Ltd (SPPL) – which makes TVs for brands including Kodak, Thompson, Blaupunkt and Westinghouse – to sub-license Google TV and Android TV. Dixon is setting up a design center in India at one of its Noida facilities and will hire 200 engineers.

Rival SPPL intensifies

However, competition is looming for the contract manufacturer as SPPL steps up with a new one-million-unit capacity assembly line, which its CEO Avneet Singh Marwah says will be inaugurated in the first quarter of 2023.

“We are investing over ₹300 crore in a new assembly line over the next two years, with a capacity of one million units per shift,”

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