Dolce & Gabbana will stop using fur in its creations in 2022, testing “Eco-Fur”

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Fur is increasingly neglected in luxury fashion houses.

On Monday, Dolce & Gabbana, the Milan-based fashion house, announced that it will stop using fur in its products this year. Moncler MONC 1.62%

SpA, the Italian outerwear brand known for its slick puffer jackets, also said last week it was removing fur from its line.

They join a growing number of fashion brands that have eliminated opulent fur coats and trims from their assortments. Last year, Canada Goose Holdings Inc.,

GOOS 4.28%

the Toronto outfitter, known for its over $1,000 parkas with coyote fur around the hood, said it would go fur-free. In September, Kering HER,

KER 1.31%

the French fashion conglomerate, said its portfolio of Tony fashion brands, including Saint Laurent and Brioni, will stop using fur in 2022.

Gucci, the favorite celebrity fashion brand, which is owned by Kering, had already given up using fur in 2018. Michael Kors, Prada 1913 2.48%

SpA and Chanel SA have instituted similar bans on animal skins in recent years.

These decisions helped put a damper on the fur market. According to the International Fur Federation, a trade group representing fur farmers, retailers and fashion companies, the estimated value of the global fur trade market has fallen from $40 billion in 2017 to $15 billion. in 2020. In 2019, California became the first US state to ban the sale of new clothing made from fur. A similar bill has been proposed in New York State.

Dolce & Gabbana’s “ecological fur” on display last month in Milan.


Photo:

Dolce & Gabbana

Some luxury brands still cling to their skins. Louis Vuitton has 28 mink products on its website, including a $25,900 monogram logo hoodie and a $2,190 scarf. Fendi, which was founded in 1925 as a family-run seller of bags and furs in Rome, also sells a host of expensive fur goods in its stores.

Fendi and Louis Vuitton are owned by LVMH Moët Hennessy Louis Vuitton SE. In a statement, LVMH said it is “committed to respecting everyone’s choice” when it comes to fur and that its fashion houses “comply with the highest local and international regulations regarding the fur trade and n ‘would not use endangered species furs’.

Fendi has shown less fur in recent years. In 2018, the brand renamed its artisanal fashion collection from Haute Fourrure (French for “fur”) to Haute Couture, and changed the line to encompass a wider assortment of non-fur pieces.

Kitty Block, chief executive of the Humane Society of the United States, said consumers are at a tipping point when considering “what we buy and its impact on the environment, its impact on animals and our world” . In the recent past, animal rights protesters have frequently targeted boutiques run by brands such as Dolce & Gabbana and Moncler.

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Fur advocates also cite the environment in their counter-arguments. Mark Oaten, chief executive of the International Fur Federation, describes animal skins as a “natural item that lasts for generations and is biodegradable unlike faux fur made from chemical-based items”.

Brands that eliminate fur often turn to synthetic alternatives. Gucci is currently selling a range of chic fur-like designs, including a $7,100 cream-colored faux fur coat produced from a blend of modacryl, acrylic and polyester. Eco-conscious shoppers may be put off by man-made synthetic materials, and many brands are exploring fur alternatives produced from existing materials.

Dolce & Gabbana plans to use a variety of recycled, non-fur materials to create fur-like products it calls “eco-fur.” A pair of shaggy mink-look outfits featured at his recent Fall 2022 menswear show in Milan were constructed from these animal-free alternatives.

Write to Jacob Gallagher at Jacob.Gallagher@wsj.com

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