CAREGIVER Ed Sheeran has started his own clothing brand – and he plants a tree for every order he bags.
The singing superstar knocks out the clobber tied to his restaurant Bertie Blossoms in London.
He sells t-shirts for £ 20, sweatshirts for £ 40, shoppers for £ 15 and trucker caps for £ 15.
Ed, 30, launched the line after fans spotted him in a restaurant-branded hat when he launched the restaurant in 2019.
The equipment features the restaurant’s initials intertwined with foliage, and shoppers are told online, “We plant a tree for every order!” “
His wife Cherry Seaborn has just completed the University of Cambridge’s postgraduate course in Sustainable Business.
New mom Cherry is also working with a tech company to produce an app to help families achieve sustainability.
Cherry describes herself as an “entrepreneur with a genuine concern for the health of the planet – environmentally, socially and economically”.
Top of the charts Ed and Cherry – Lyra Antarctica’s parents – are both passionate about saving the planet from further damage
The eco-friendly pair have made their Suffolk home carbon neutral.
They have ground source heat pumps – which cost around £ 18,000 each – linked to underfloor heating systems in houses in the rural area.
Ed spoke on Jessie Ware’s popular Table Manners podcast about the difficulties of opening a restaurant so soon before the pandemic hits.
“It got off to a rocky start as it opened months before the pandemic… if you’re looking to make a small fortune in the food industry, you should start with a big fortune,” Sheeran explained.
“It’s one of those things where, unless you’re Jamie Oliver or Gordon Ramsay and you have loads of restaurants, it’s very difficult.”
Sheeran opened Bertie Blossoms in Notting Hill in London, describing itself as a neighborhood restaurant.
Set over two floors, the intimate space has a fully stocked bar and serves a short and simple menu of snacks, small and large plates, and desserts.
Sheeran teamed up with his manager Stuart Camp to open the restaurant and the couple named him after their respective wives.
Describing the vibe of the place on the Table Manners podcast, Sheeran said, “” These are really good beers and good things on the menu – what I would like at the bar, basically.
The Bad Habits singer also explained his decision to leave London and buy a mansion in Suffolk.
He added: “I love London, but when I lived there full time I felt trapped and didn’t go out much. I thought people cared more than they did.
“Now I live in Suffolk, I’m going to spend a night in London and enjoy the experiences. I am a boy from Suffolk and this is where I feel most comfortable. I can go to a pub and see people and say ‘OK’ to myself, but in London it’s more intense. “
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