GOZOOP Group Wins Integrated Marketing Mandate for Fit AF


GOZOOP Group, an independent marketing group, has given an integrated marketing mandate to Fit AF, a local whey protein brand. As part of the mandate, GOZOOP Group will improve brand positioning with the target audience through strategic communication. They will be responsible for optimizing brand search engine results and digital media capabilities, as well as maintaining a consistent voice across all media platforms through public relations strategies. GOZOOP Group will also create and manage influencer-led communications to reach more audiences.

“We believe this is an impeccable communication strategy that helps a brand stand out in a crowded market. This helps establish a truly distinct image that consumers can relate to. With the experience of GOZOOP Group as well as its passionate and creative workforce, we are confident that this will be a winning partnership,” Aman Lalwani, CEO and Director of Fitride Labs Pvt. Ltd., said.

Founded in 2021, Fit AF is a local brand of whey protein originating from Hyderabad. Fit AF operates under parent company Fitride Labs Pvt. ltd.

“GOZOOP Group has a proven track record of working with customer-centric startups and offering a personalized approach to business. We look forward to this partnership and truly believe in nurturing generations towards #FitIndia,” said Samrat Bedi, CEO (India), GOZOOP Group.

Founded in 2008, GOZOOP, an independent marketing group, offers a range of creative and strategic solutions to help brands and businesses win in the connected world. GOZOOP Group has partnered with brands such as Dell, Taj Hotels, Bisleri, Saint-Gobain, Tata Steel, among others. Over the years, GOZOOP has acquired several agencies – Red Digital, iThink, 56 Blue Lights and Sm(all) among others.

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