JFKIAT, the operator of Terminal 4 at John F. Kennedy International Airport, has launched a Selfie Station, an experiential pop-up activation designed in collaboration with local entrepreneurs based in Harlem and Brooklyn.
The activation features the original Project 96, Bag Shop NYC and Against Medical Advice brands, and their unique New York perspective while incorporating elements of their own brand identities. The Selfie station is located at Gate B27 and will be available until April 29.
“As part of our commitment to engaging local communities, we are thrilled to launch a new facility that not only provides our guests with an exciting activity to experience while traveling, but also brings awareness to several fantastic businesses in New York City,” said said Ed Midgley. , VP Customer and Commercial Experience at JFKIAT. “We hope all of our customers traveling through the terminal will stop by, take selfies and learn about our partner businesses.”
“The installation is a celebration of the human experience, which is a living representation of the human-centric brand that is Project 96said Peter Johnson, Project Fulfiller and owner of Project 96, a fashion brand aiming to strike a balance between traditional and modern lifestyles. “Our booth design is meant to reflect a cross-cultural space that allows people to break down feelings of displacement, whether they live in New York or are many miles away from home.”
NYC bag shopalso featured in Selfie Station, is a brand of reusable bags whose designs are inspired by iconic images of New York City.
“We hope travelers feel a sense of nostalgia when greeted with the classic ‘Thank You Bag’ design and shopping carts, while being inspired to switch to reusable bags for good,” said Aisha Ndiaye, co- Founder, and Owner of Bag Shop NYC. “We would like our stand to be an example that we can bring ideas and images from the past into a more inclusive, sustainable and better present and future for all.”
Against medical advice – a fashion brand founded and owned by Oluwole Olosunde and inspired by her work as a registered nurse – has incorporated a 20-foot-tall stretched 3D Human AMA on the Selfie Station booth, depicting human beings. The plan of the figure represents the vital organs essential to the body, demonstrating the functions that support daily life.
“JFK’s Terminal 4 is a clear representation of the melting pot that is New York, with so many travelers from many parts of the world, all with different languages, cultures, clothing and cuisines,” says Oluwole Olosunde. “Although on the surface we may appear different and live different lives, the similarities below the surface are what make us all the same. This shot is a reminder of that.
The Selfie Station is JFKIAT’s latest pop-up experience for customers. “Where will you go next?” was unveiled last July, which invited passengers into the page of a life-size coloring book, calling on participants to tap into their creativity and participate in the creation of a 35-foot mural.