Lookbook Mlouye April 2022 | HYPEBA

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Istanbul-based brand Mlouye reinvents handbags with her imaginative use of colors and shapes. Worn by both Gigi Hadid and Hailey Bieber, the emerging brand creates innovative bags, made to last.

Handcrafted by skilled artisans in Turkey, Mlouye’s designs are intended to minimize environmental impact by producing products that stand the test of time. Founder and designer Meg Rure effortlessly channels her own creative compass, drawing inspiration from the Bauhaus movement to create her truly unique accessories. “This commitment will bring us one step closer to Mlouye’s raison d’être: designed to inspire, produced to last. Not only will our high quality standards push its boundaries, but developing an innovative design process and maintaining fair compensation for our artisans will make this investment even more exciting for us,” she said in a statement. exclusive press.

The whimsical rounded shape of the Helix handbag alongside the bold, geometric Atlas handbag instantly demonstrates why this brand is loved by celebrities. Brand favorites include the Sera tote, a chunky-handled bag that arrives in a smooth, glossy lacquer or Mlouye’s maze-like structure.

Take a look at Mlouye’s April 2022 lookbook in the gallery above and visit his online store where the bags are available for purchase.

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