Neetu Kapoor arrived at her son, Ranbir Kapoor’s after-party wedding celebrations for #Ralia in a dark emerald sequin shirt and matching harem-inspired pants, paired with a Hermes crocodile bag, and she dazzled. The label behind the outfit was Dubai-based brand Reema Ameer.
The British-born designer actually started her career as a journalist at Weather Magazine in London in 2002. Ameer, of Sri Lankan and Lebanese descent, moved to Dubai 16 years ago where she branched out into fashion journalism working full time as an editor for several of the major area magazines. Today, the city where she resides with her husband, jeweler Pritam Mukhi and their two daughters, is truly the place she calls home.
What is Reema Ameer’s signature style
Inspired by Middle Eastern and Southeast Asian traditions, Ameer often comes to India to source fabrics. “Ever since I visited India in my early twenties, I have been obsessed, and therefore inspired, by its craftsmanship and general craft magic,” she says. She held her first pop-up in Dubai in October 2013, and the entire collection used chikan fabrics – but in a very different way. “I fell in love with chikankari and wanted to find a way to incorporate it into the everyday wardrobe, rather than saving it for special occasions. So I created a ready-to-wear line separates such as blazers, vests and shorts and it seemed to resonate with a much wider audience than I initially expected.In Dubai it has become the go-to brand for many women among the most stylish in the city and is known for its easy-to-wear yet elegant pieces and contemporary vision. second hand dressing. Harem variations have become Ameer’s go-to pieces – they were introduced in her Resort 2016 collection and paired with cropped peplum tops with mirror work.