Studio 189’s mission is to use fashion as an agent of social change, aiming to create well-designed products in the most sustainable way possible, while focusing on job creation, education and training of women in particular. The brand collaborates with diverse communities through Ghana specialized in traditional craft techniques open to the development of skills and the continuous improvement of their work.
Launched as part of Scotch & Soda’s latest ‘Born To Love’ capsule collection for Summer 2022, the bag playfully celebrates togetherness and togetherness, as seen in the word ‘LOVE’ woven into the design on the front. .
The design of the bag is rooted in the concept of love and is lovingly crafted by women working together in community using materials and colors found in nature. The color palette is inspired by the flowers, plants and herbs of Ghana. Created using traditional basket weaving techniques unique to the Upper East region of Bolgatanga, the bags have been woven in a horizontal pattern featuring colorful and neutral stripes, giving it a rainbow look abstract. The bags were made from local products Palmyra leaf fibres, commonly known as raffia, which are naturally dyed using extracted plant pigments such as hibiscus, millet husks and plant leaves. The artisanal process requires three to four weeks for the preparation of the materials, before the actual weaving stage. It then takes a week for an experienced weaver to make a basket bag. This product is made using waste-free manufacturing and sustainable materials.
For the collaboration with Scotch & Soda, Studio 189 chose to have the basket bags woven by ASIGE. Founded in 2016 by Dorcas Apoore, ASIGE invests in social programs and professional training. The weaving of the bags is part of a larger initiative that provides work for local communities, made up mainly of women of all ages (from 18), including widows, young mothers and grandmothers. Weaving work is a much-needed source of income to meet their basic expenses and is suited to their personal lives and schedules. ASIGE works with several communities in Bolgatanga which include both experienced and inexperienced weavers. Lead by Elizabeth Adongo and Nboo Avea, the community chosen to weave the Scotch & Soda bags is made up of 76 people, of which 41 women and one man were selected based on their superior weaving skills. The group was formed by Raymond Adongo, Elizabeth’s husband. An additional team of 45 people from Studio189 in Ghana, mostly women, worked on this project between factory, studio, photography and video. Producing the bag activates an entire supply chain, from design/development to raw materials, manufacturing, marketing and education.
The limited-edition bag of love will retail for €149.95 ($179) and will be available on the Scotch & Soda website, as well as in a selection of brand stores. All proceeds from the sale of the bags will be donated to Scotch & Soda’s partner, The Hunger Project, to support the organization’s initiatives in countries like Ghana.
Dorcas Apoore, Founder and CEO of ASIGE, said: “Investing in women and girls is one of the surest ways to achieve our Sustainable Development Goals. When women are empowered with technical skills, they can rise above the poverty line by Ghana and in Africa in its entirety. Apoore added: “We are very happy to work with Scotch & Soda. Since they entered our lives, we have seen the impact on our people. We look forward to a positive development with Studio 189, Scotch & Soda and our community.”
Abrima Erwiah, co-founder and president of Studio 189, said: “Thanks to our collaboration with Scotch & Soda, we were able to give life to the “Born to Love Bag”, made in Ghana by women artisans by hand using local materials, in harmony with the planet. We are grateful to Scotch and Soda for entrusting us with translating their vision into reality and using their platform to help amplify our message. It’s about dignity and working together, honoring each other’s work and contributions, and delivering a well-designed project filled with community, joy and heart.”
Stéphane Jaspar, CMO of Scotch & Soda, commented: “I’ve been following Abrima’s project for years and we’re thrilled to have been able to partner with this project as part of our ‘Born To Love’ collections. It’s a great opportunity to raise awareness of her amazing mission and the craftsmanship of the rural communities of Africawhile supporting The Hunger Project initiatives in countries like Ghana.”
About Studio 189 (Studio One Eighty Nine)
Co-founded by Rosario Dawson and Abrima Erwiah, Studio 189 is an artisan lifestyle brand and social enterprise that is a recipient of the prestigious CFDA/VOGUE Fashion Fund and has also won the prestigious CFDA Lexus Fashion Initiative for Sustainability. The brand is made in Africa and produces African and African-inspired content and apparel.
The brand currently operates a store in Accra (Ghana), an e-commerce site, a manufacturing plant in Accraand supports various community-led projects in Africa and in the United States. Studio 189 works with artisan communities who specialize in various traditional craft techniques including natural plant-based indigo, hand batik, kente weaving, and more.
Studio 189 focuses on empowerment, job creation and support for education and skills training and partners with organizations such as the United Nations ITC Ethical Fashion Initiative, Warby ParkerCosabella, etc.
The first collection launched on February 14th 2013 in honor of One Billion Rising. The mission took shape following a trip with by Eve Ensler V-Day and Dr. Mukwege’s Panzi Hospital in February 2011by Kenya, Burundi and Rwanda in Bukavu in the Democratic Republic of Congo for the opening of the City of Joy
For more information, visit: www.studiooneeightynine.com
Established in 2016, ASIGE (Advocacy for Girls’ Social Inclusion and Education) is a non-profit, non-governmental organization based in Bolgatanga, in the Upper East Region of Ghana. Ghana. ASIGE works with rural communities to design colorful and personalized baskets and bags for local and international markets. The non-profit organization focuses on areas such as women’s empowerment, girls’ education, disability inclusion, gender equality and poverty reduction.
Led by Dorcas Apoore (Founder and CEO) and her husband Simon Adongo Ayimbire (Administrator), ASIGE provides training in basket weaving to women in rural communities in the Bolgatanga region, creating a market for their products. Additionally, the social enterprise enrolls girls in vocational training, raises awareness about sexual and reproductive health rights, and provides sanitary pads to schools.
Dorcas Apoore holds a bachelor’s degree in development planning and graduated from the University of Development Studies in Ghana. Apoore was selected as one of 16 young leaders from around the world to participate in the 2018 EDD (European Development Days), held in Brussels. She is a member of the advisory board of the World Bank’s S4YE (Solutions for Youth Employment) global program and a member of CAMFED (Campaign for Female Education) in Ghana. Simon Adongo Ayimbire, holds a Bachelor of Accounting Education and is a Chartered Accountant with extensive work experience.
About The Hunger Project
Founded in 1977, The Hunger Project is a strategic global non-profit organization committed to the sustainable fight against world hunger. The organization runs programs in 22 countries across Africa, South Asia and Latin America and reaches more than 15.8 million men and women, empowering them to eradicate their own hunger, lead independent lives, meet their own basic needs and build a better future for their children.
The Hunger Project is a pioneer of sustainable, grassroots, women-centered strategies and advocates for their widespread adoption. Through the organization’s programs, 500,000 trained local leaders in 14,500 rural villages are working to lift their own communities out of hunger and poverty.
Scotch & Soda has been a partner of The Hunger Projects since 2020. For more information, For more information, visit: www.thp.org
About Scotch & Soda
Born in amsterdam, Scotch & Soda celebrates the free spirit of its hometown. Infinitely optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude that is reflected in its designs. Scotch & Soda collections include menswear, womenswear, childrenswear, jeans, eyewear, fragrances and accessories, occupying a unique place in today’s global fashion landscape.
Collections can currently be found worldwide in 252 independent stores across Europe, North America, Asiathe Middle East, Africa and Australiaas well as at 7,000 doors in some of the world’s largest cities, including new York, London and Paris. The brand’s online operations also ship to more than 70 countries.
For more information, visit: www.scotch-soda.com
Please click on the links below to download:
1) Images of the Scotch & Soda x Studio 189 project
(Photo credit: “Courtesy of Studio 189 – Photos by Daniel Kons“)
2) Still life image of the limited edition Scotch & Soda x Studio 189 bag
(Photo credit: “Courtesy of Scotch & Soda”)
Daniel Urrutia | Communications Director | [email protected]
Photo – https://mma.prnewswire.com/media/1779571/Scotch_Soda_x_Studio_189.jpg
Photo – https://mma.prnewswire.com/media/1779572/Scotch_Soda_x_Studio_189.jpg
Logo – https://mma.prnewswire.com/media/1525212/Scotch_and_Soda_Logo.jpg
Download the full press release here:
English PDF – https://mma.prnewswire.com/media/1779574/Scotch_Soda_EN.pdf
German PDF – https://mma.prnewswire.com/media/1779573/Scotch_Soda_DE.pdf
French PDF – https://mma.prnewswire.com/media/1779575/Scotch_Soda_FR.pdf
PDF Dutch – https://mma.prnewswire.com/media/1779576/Scotch_Soda_NL.pdf
SOURCEScotch & Soda