Sociowash lands digital mandate for English music and entertainment brands from Viacom18


Digital marketing agency Sociowash has won the digital marketing mandate for music brands Viacom18, MTV Beats, VH1 and KaanPhod, English entertainment brands Colors Infinity and Comedy Central, and multi-format content destination YouTube channel Fully Faltoo , with NFT marketplace

Sociowash will be responsible for strengthening each brand’s digital presence by conceptualizing relevant content that users can interact with on a daily basis. In addition to this, the agency will also work on creating content that not only reiterates the quirky vibe of the brands but also emphasizes creating dynamic and engaging content for its viewers. This partnership will further enhance the digital presence of the English-language music and entertainment brands of Viacom18, multi-format content destination YouTube channel Fully Faltoo and

All these responsibilities will be taken up by the Mumbai branch of Sociowash. Sociowash’s goal will be to create synergy with these youth-centric brands and create active digital media content across all social platforms. Collectively, the brands under this mandate offer content across all genres, including comedy, music, snack shows as well as the Fully Faltoo NFT marketplace.

Utsav Chaudhuri, Viacom 18’s Marketing Manager for England’s Youth, Music and Entertainment Cluster, said: “With a unique mix of cross-genre and cross-platform content, our brands MTV Beats, Vh1, KaanPhod, Colors Infinity , Comedy Central are synonymous with pop culture, and our new brand Fully Faltoo and its NFT ecosystem will take advantage of emerging pop trends. With Sociowash, we aim to further strengthen our digital strategy so that our content reaches and interacts with young people. »

“At Sociowash, we have always believed in adding value to brands and maximizing digital footprint. Having done the same for the Viacom 18 network, we are extremely excited to have their YME cluster on our side. Creating strategies that will resonate with the target audience, while using marketing for good, is what will positively help us and Viacom 18 reach greater heights,” commented the co-founder. of Sociowash, Pranav Agarwal.


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